Smart & connected communities – drivers & connectivity Purple, WiFi Analytics, WiFi Technologyby Richard Ellor23/07/2019Leave a Comment As the digital world evolves, citizens and visitors of towns and cities expect and demand to be served and communicated to in a way that reflects the world around them....
Who would work in a place like this? Careers blog, Purpleby James Procter28/05/2019Leave a Comment Let me set the scene. It’s a cold, wet, Tuesday night and I’m in Manchester. Well, not exactly. I’m driving back to Salford (home) from Hollinwood (work) so technically not...
Restaurants of the future Hospitality, Purple, WiFi Analytics, WiFi Technologyby Jessica Thomas24/05/2019Leave a Comment The next-generation customer is tech-savvy, well connected, and holds high expectations. A restaurant’s brand is no longer only about food. Don’t get me wrong; food is obviously very important, but...
What is WiFi Analytics, and why is it important for your business? Purple, Technology, WiFi Analytics, WiFi Technologyby Curtis Standley22/05/20192 Comments on What is WiFi Analytics, and why is it important for your business? Firstly, what is WiFi analytics? WiFi analytics put simply means, to gather customer data through the use of guest WiFi. Guest WiFi is the free WiFi you get in hotels,...
Enterprise data management for physical spaces Purple, Purple WiFi, Technology, WiFi Technologyby Curtis Standley12/03/2019Leave a Comment Why do businesses collect data? Put simply, to improve. Take your website and Google Analytics as an example. Google Analytics captures data about your website and its users. You then...
TP-Link announce new product line that integrates with Purple Partner news, Press releases, Purple, WiFi Technologyby Jessica Thomas17/12/2018Leave a Comment TP-Link, the popular networking manufacturer, have released a new integrated, software-defined network solution called, Omada. The solution has a number of new and exciting features including a centralized management platform,...
dotmailer: our newest integration feature Press releases, Purple, Purple newsby Jessica Thomas23/07/2018Leave a Comment We are pleased to announce that our WiFi analytics solution is now compatible with dotmailer; the popular marketing automation platform. dotmailer is a leading marketing service provider with data-powered automation...
Analytics Pro (beta): A detailed look at what’s new Purple, Purple newsby Olly Silver19/07/2018Leave a Comment Reporting and analytics have been at the core of Purple’s product offering since the very beginning, allowing our customers to achieve the job of querying their visitor data and using...