Closing the gap between your online and offline customer data
Are you capturing customer data from your physical spaces? If not, you could be missing a trick. With the rise of online sales and convenience buying, offline…
Shifting retail’s focus from e-commerce to an inclusive Customer Algorithm
E-commerce took off in the early 2000’s and created a buzz around 24-hour shopping, but it’s also heavily skewed retail marketing to rely on online insights to…
Why brick and mortar stores are key to world domination
You may have noticed we’ve been talking a lot about the ‘customer algorithm’ recently. It’s a term that we have coined off the back of Alibaba’s ‘new…
Purple and Local Measure unveil new engagement connector at Cisco Live ANZ
Purple, the intelligent spaces company, and Local Measure, local customer intelligence experts, unveil the Local Measure Connector at Cisco Live ANZ. The Connector provides businesses across retail,…
Big data and the part it’s playing in ‘new retail’
Alibaba founder, Jack Ma, used the term ‘new retail’ in 2016 to describe a future that would blend online, offline, logistics and data across a single value…
Is Black Friday still big for retail? Our analytics suggest it is.
Stomachs have barely settled from Thanksgiving dinner before Black Friday madness kicks off on the fourth Friday of November each year. Consumers line up Thursday night and…
Holiday shopping trends may be about Black Friday now, but you’re open 11 more months of the year too
One-third of consumers who plan to shop during the holiday season say they will brave Black Friday crowds this year, down from 51% in 2016 and 59%…
How our retail marketing campaign tool knew there was something #UnderTheBed
Countdowns with gin advent calendars and wish lists a mile long bring joy to adults and children each year for Christmas. Tis (almost) the season to be…
