What is the best way to capture customer data in-store – Sherlock Holmes or with a small tin of paint? Purple WiFi, Retail, WiFi Analytics, WiFi Technologyby Simon Pickles21/05/2019Leave a Comment In 2005, Google Analytics was born. The software was designed to let an online or e-commerce site learn all about their customers online journey. The service was so popular that...
Parque Arauco improve the in-store experience with WiFi analytics Large venues, Purple WiFi, Retail, WiFi Technologyby Jessica Thomas25/03/2019Leave a Comment Parque Arauco, one of the largest shopping mall operators in South America, have partnered with Purple to install an advanced guest WiFi network in a number of shopping centers across...
Leading real estate company partner with Purple and Coverage Points Large venues, Partner news, Press releases, Purple WiFi, Retail, WiFi Technologyby Jessica Thomas15/03/2019Leave a Comment Leading commercial real estate company, Alandalus Property, have partnered with Coverage Points and Purple to install an advanced WiFi network at two of their popular shopping destinations in Saudi Arabia....
Farmacorp sign WiFi analytics and engagement renewal with Purple Partner news, Press releases, Retail, WiFi Technologyby Jessica Thomas15/03/2019Leave a Comment Farmacorp, Bolivia’s largest pharmaceutical chain, have signed a one-year WiFi analytics and customer engagement renewal with InCloud IT and Purple. The WiFi solution, which is present in over 60 pharmacy’s...
Walmart Canada elevate the in-store customer experience with Purple WiFi Large venues, Press releases, Purple WiFi, Retail, WiFi Technologyby Jessica Thomas04/02/2019Leave a Comment Purple is excited to work with Walmart Canada to help deliver a fast, free and secure guest WiFi network to Walmart Canada’s customers across more than 400 stores. Through...
How can I collect more customer reviews? Hospitality, Retail, Social media, Technologyby Jessica Thomas07/12/2018Leave a Comment When two in every three people read reviews before making a purchase, there is a definite call to action for businesses to take an active role in collecting more customer...
Break through the noise: Six ways to hyper-personalize Guest Blog, Hospitality, Purple WiFi, Retail, Technology, WiFi Technologyby Jessica Thomas02/11/2018Leave a Comment Consumers are exposed to an average of 4,000 to 10,000 ads per day. From watching television to surfing the internet on a smartphone, consumers are bombarded with tons of messaging...
Closing the gap between your online and offline customer data Business, Retail, WiFi Technologyby Jessica Thomas14/09/2018Leave a Comment Are you capturing customer data from your physical spaces? If not, you could be missing a trick. With the rise of online sales and convenience buying, offline seems to have...
Shifting retail’s focus from e-commerce to an inclusive Customer Algorithm Retail, Whitepaper, WiFi Technologyby Jessica Thomas22/04/2018Leave a Comment E-commerce took off in the early 2000’s and created a buzz around 24-hour shopping, but it’s also heavily skewed retail marketing to rely on online insights to generate sales. In...
Why brick and mortar stores are key to world domination Retail, Technology, WiFi Technologyby Jessica Thomas19/04/2018Leave a Comment You may have noticed we’ve been talking a lot about the ‘customer algorithm’ recently. It’s a term that we have coined off the back of Alibaba’s ‘new retail’ strategy –...