February 28, 2022 What are Indoor Location Services? Indoor location services allow for the tracking of people and objects within a set space through the combination of hardware and software technologies. This is often done to understand the movement of people and reduce the loss of revenue from lost or stolen assets. The Indoor Location Services market as defined by Gartner – “…… Read More
January 12, 2022 3 ways Marketing Automation software can improve retail experiences In an age where customers are becoming more and more discerning with every purchase, you’ve got to make sure that your store doesn’t just offer a ho-hum shopping experience. In this article, we will talk about how marketing automation can help elevate your brand’s retail experience. But first, a little background on the term itself…. Read More
July 05, 2021 Don’t miss out on rich data & insights this holiday season! Are you starting to think about your plans for the upcoming holiday season? Many other retailers are. A bumper 2021 holiday season? The 2020 holiday season was like none that we’ve ever experienced before. Rather than the hustle and bustle of visiting physical stores, we were all forced to limit our holiday shopping to mainly… Read More
February 24, 2021 Technology is making retail stores safer Technology has been used as a tool that aids and improves performance in the retail industry for a large amount of time now but the COVID-19 outbreak has prompted retail stores globally to look for technology to help them improve safety as well as operations. The coronavirus pandemic has shifted the focus towards keeping visitors… Read More
January 04, 2021 Natural distribution of people through information The queue, or line if you are over the pond, has a long history. The first format of it was from the 19th century with the industrial revolution as more people gravitated to cities in the UK. Unsurprisingly, having invented it, Britain is world-famous for our orderly queues. There is however a misconception that Brits… Read More
December 08, 2020 TripAdvisor’s “Travel Safe” Tools Explained. I’ve written quite a lot recently about how consumer sentiment towards safety and risk has changed more in the past 9 months than it has for the majority of my life. Until recently safety was a given. If you visited a shop or a restaurant you expected to be safe. No one was banging on… Read More
September 23, 2020 Shareholders can sue companies if they fail to increase staff and visitor safety COVID-19 has highlighted the delicate balance between protecting staff, visitors, and guests by minimizing risk and ensuring operations remain efficient. Companies that fail to prioritize visitor safety may be sued for alleged failure to protect workers and visitors from coronavirus. A report by Bloomberg markets states; “Hospitals, restaurants, stores, nursing homes, and hotels may face… Read More
June 17, 2020 How COVID-19 has impacted consumer behavior and what brands should be doing to adapt There has been a great amount of research historically on the universal nature of human needs, most notably by Maslow and his Hierarchy of Needs and more recently in Positive Psychology. Universal human needs are always important, and should play a part in our approach, however the way these needs manifest differs depending on the… Read More
June 15, 2020 A retailers guide to meeting government social distancing guidelines The British Prime Minister, Boris Johnson, announced on Monday 25th May that non-essential retailers will be allowed to reopen their doors on 15th June and urged shoppers to go out and spend to help revive the British economy. It’s great news for all of us as a sense of normality starts to return and on… Read More
May 05, 2020 Global retail footfall surges as lockdown restrictions begin to ease globally Retail footfall surges as lockdown restrictions are eased: an analysis based on more than 50,000 venues across 120 countries. As different regions and countries across the world begin to ease lockdown restrictions, Purple’s Global Footfall Trends tool is allowing us to see what impact these measures are having on the footfall across industries. Early results… Read More
January 21, 2020 5 ways to better engage with your customers As a business owner, professional or marketer you understand the importance of engaging with your target audience. Connecting with customers has always been essential to the growth and development of a business/brand, but in the age of social media and instant gratification, it’s more now more important than ever. Just sending the odd e-shot or… Read More
December 12, 2019 WiFi data is improving commercial performance in physical venues WiFi data and analytics have been around for several years, but it’s only in the past couple of years that businesses have started to utilize their potential for improving their guest experience, staff efficiencies and increase the return rate of their customers. What is WiFi data and analytics? WiFi analytics is the process of gathering… Read More
May 21, 2019 Methods of capturing customer data: What is the best way to capture customer data in-store? In 2005, Google Analytics was born. The software was designed to let an online or e-commerce site learn all about their customers online journey. The service was so popular that Google had to adopt a lottery style invitation system until it could meet demand. All of a sudden, businesses were provided with game changing data…. Read More
March 25, 2019 Parque Arauco improve the in-store experience with WiFi analytics Parque Arauco, one of the largest shopping mall operators in South America, have partnered with Purple to install an advanced guest WiFi network in a number of shopping centers across Chile, Peru and Columbia. The new network allows Parque Arauco to deliver an exceptional guest WiFi experience with custom splash screens and social login, whilst… Read More
March 15, 2019 Farmacorp sign WiFi analytics and engagement renewal with Purple Farmacorp, Bolivia’s largest pharmaceutical chain, have signed a one-year WiFi analytics and customer engagement renewal with InCloud IT and Purple. The WiFi solution, which is present in over 60 pharmacy’s across Bolivia – soon to be 130+ following scheduled expansion – offers customers a secure, high-speed guest WiFi connection with a simple and customized access… Read More
March 15, 2019 Leading real estate company partner with Purple and Coverage Points Leading commercial real estate company, Alandalus Property, have partnered with Coverage Points and Purple to install an advanced WiFi network at two of their popular shopping destinations in Saudi Arabia. The 3-year deal will see Alandalus Property fund the provision of a Purple-powered guest WiFi and analytics solution at both Hayat Mall and Alandalus Mall…. Read More
