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Category: Big Box

driving retail loyalty with wifi header
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In several recent conversations that I’ve had with some of the biggest retailers globally, there has been a common theme, the need for a push to drive customers to loyalty programs, applications, or account sign-up through an omnichannel strategy. In relation to guest WiFi offerings, often enterprise retailers are not looking for complex access journeys…

why retailers should promote loyalty programmes
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Customer loyalty is one of the most important variables for retailers to consider when forecasting revenue, but in this post-covid environment where consumers are looking to tighten their wallets, seeking out competitive deals trumps any pre-existing loyalty. In this blog, we’re going to take a deep dive into the survey results of Purple’s consumer research…

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