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Category: Grocery Retail

why retailers should promote loyalty programmes
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Customer loyalty is one of the most important variables for retailers to consider when forecasting revenue, but in this post-covid environment where consumers are looking to tighten their wallets, seeking out competitive deals trumps any pre-existing loyalty. In this blog, we’re going to take a deep dive into the survey results of Purple’s consumer research…

what is promotional marketing? blog header
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Promotional marketing is a collection of meaningful actions that drive knowledge about a brand, product, or service. Businesses use promotional marketing to ensure their target audience is aware of a particular product or service to increase overall brand awareness, but also sales. How are marketing and promotion processes different? While they may sound the same,…

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