How to increase customer engagement using WiFi analytics Guest Blog, WiFi Technologyby Jessica Thomas10/06/2019Leave a Comment Do you offer free WiFi access in your public building? Whether it’s a cafe, a supermarket, a bowling alley or a cinema, you’re missing out on valuable user data if...
Transforming presence data into actionable location data Technology, WiFi Analytics, WiFi Technologyby Malini Jeyachandran04/06/2019Leave a Comment Location data provides more intelligence than just x and y. Yes, it can tell you how many people visit your venue, but did you know it can also be used...
Guest WiFi alone won’t give you a competitive edge, but advanced WiFi will. Here’s why… Purple WiFi, WiFi Analytics, WiFi Technologyby Laura Heritage31/05/2019Leave a Comment It’s no secret that one of the hottest questions in the boardroom of each business is “what will give us the competitive edge?” But in a hyper-competitive world, where technology...
How long do you spend reading T&Cs? Press releases, Purple news, WiFi Technologyby Jessica Thomas28/05/2019Leave a Comment Global business analytics provider, Purple WiFi, has released findings from a study into user attitudes towards their data. With access to the behavior of over 110 million users globally, Purple...
Restaurants of the future Hospitality, Purple, WiFi Analytics, WiFi Technologyby Jessica Thomas24/05/2019Leave a Comment The next-generation customer is tech-savvy, well connected, and holds high expectations. A restaurant’s brand is no longer only about food. Don’t get me wrong; food is obviously very important, but...
What is WiFi Analytics, and why is it important for your business? Purple, Technology, WiFi Analytics, WiFi Technologyby Curtis Standley22/05/20191 Comment on What is WiFi Analytics, and why is it important for your business? Firstly, what is WiFi analytics? WiFi analytics put simply means, to gather customer data through the use of guest WiFi. Guest WiFi is the free WiFi you get in hotels,...
What is the best way to capture customer data in-store – Sherlock Holmes or with a small tin of paint? Purple WiFi, Retail, WiFi Analytics, WiFi Technologyby Simon Pickles21/05/2019Leave a Comment In 2005, Google Analytics was born. The software was designed to let an online or e-commerce site learn all about their customers online journey. The service was so popular that...
How much does a CRM record cost and how good is it? Purple WiFi, WiFi Technologyby Dean Cookson20/05/2019Leave a Comment For most businesses, leads, customer data or CRM records, represent the lifeblood for driving sales. Unless you can get your hands on good information about the people you want to...
Analytics overload – getting to the why? Purple WiFi, WiFi Technologyby Gavin Wheeldon15/05/2019Leave a Comment In January we launched our new analytics platform, and if I am being totally honest we were probably stretching the use of the word ‘analytics’ prior to this. The reality...
Purple’s ‘Year of the Partner’ – what does it mean? Partner news, Purple WiFi, WiFi Technologyby Adrian Mcdonald30/04/2019Leave a Comment 2019 is a critical year for Purple and an essential part of our success will come from our global community of over 2,000 partners. Ranging from global service providers to...