WiFi Technology

The History of Wayfinding

Business, Purple, Technology, Wayfinding, WiFi Technologyby Callum Clark11/03/2020Leave a Comment

Wayfinding, albeit in its primitive form, has been around for centuries. For thousands of years, humankind has needed to be directed to where they need to go, whether it was...

January 2020: Features, reports and enhancements within the Purple platform

Purple, WiFi Technologyby Jessica Thomas03/02/2020Leave a Comment

Here’s a summary of the features and updates we have been working on and showcasing throughout January. Post Authentication MicroSurveys Post Authentication MicroSurveys allow users to ‘delay’ and send a...

How wayfinding technology could reduce average waiting times and wasted spend in the NHS

Business, Healthcare, Hospitality, Large venues, Purple, Purple WiFi, Wayfinding, WiFi Technologyby Callum Clark24/01/2020Leave a Comment

Hospitals are notoriously difficult to navigate around, all corridors seem near-identical, every door leads to somewhere you’re sure you’ve just been 3 minutes ago and the signage is never very...

5 ways to better engage with your customers

Business, Purple, Retail, Technology, WiFi Analytics, WiFi Technologyby Callum Clark21/01/2020Leave a Comment

As a business owner, professional or marketer you understand the importance of engaging with your target audience. Connecting with customers has always been essential to the growth and development of...

December: Features, reports and enhancements within the Purple platform

Purple WiFi, WiFi Analytics, WiFi Technologyby Jessica Thomas06/01/2020Leave a Comment

Here’s a summary of the features and updates we have been working on and showcasing throughout December. MicroSurvey node in LogicFlow Using the Microsurvey node available in LogicFlow, users can...

WiFi data is improving commercial performance in physical venues

Data, Purple, Retail, Technology, WiFi Analytics, WiFi Technologyby Callum Clark12/12/20191 Comment

WiFi data and analytics have been around for several years, but it’s only in the past couple of years that businesses have started to utilize their potential for improving their...

Purple announces exciting BT partnership

Business, Data, Partner news, Press releases, Purple, Purple news, WiFi Analytics, WiFi Technologyby Callum Clark21/11/2019Leave a Comment

Purple is pleased to announce an exciting multi-year partnership with BT. British Telecom will now be able to provide its retail store customers with the ability to gain customer insights,...

Wayfinding Technology – What is it?

Purple WiFi, Technology, Uncategorized, WiFi Technologyby Callum Clark12/11/2019Leave a Comment

Wayfinding is defined as information that assists with guiding people in a physical environment or enhancing their experience within it, you know the signs they have in hospitals that ensure...

October: New features, reports and enhancements within the Purple platform

Purple WiFi, WiFi Analytics, WiFi Technologyby Jessica Thomas05/11/2019Leave a Comment

It’s been a very busy month for Purple. We have released a number of new features and reports within the platform and have introduced some great updates to enhance our...

California Introduces New Data Privacy Laws

Data, Technology, WiFi Analytics, WiFi Technologyby Callum Clark05/11/2019Leave a Comment

With great data, comes great responsibility… Since Purple’s beginning in 2012, data security has been at the forefront of our business and we’ve always gone a step further by providing...