July 13, 2021 Purple named ‘Market Leader’ for Enterprise WiFi Solutions category The Featured Customers Summer 2021 report has been released, and surprise surprise, Purple’s on the list. Featured Customers is a customer reference platform for B2B business software and services. Each Featured Customers report looks at the very best companies within the highly competitive Enterprise WiFi industry and have 3 structured awards including, ‘Market Leader’, ‘Top… Read More
May 21, 2021 How to A/B test your online world and your offline physical space There are many different ways that businesses try to test out new website designs, marketing campaigns and with the use of WiFi Analytics, even store layouts and window displays. But to ensure that these campaign resources and efforts aren’t wasted, it’s important to ensure that companies have clear outcomes and can record their data accordingly…. Read More
April 12, 2021 Location Analytics & Services: How they can increase revenue The first commercial satnav was released in 1990 as a revolutionary built-in feature for the Mazda Eunos Cosmo, and yet in 2021 we can order an Uber through a mobile application, see how far away the driver is, get to our destination on the quickest route possible all while sharing our location or eta with… Read More
March 16, 2021 Purple & UST DataLabs Deliver Geographical Links Between Public WiFi and the Rates in Covid Cases In February, Purple and UST DataLabs worked together to see if there was a correlation between social behavior and the rates of C19 cases in Manchester, York, and London. Through the combination of an enriched dataset created by UST, detailing the movement of the UK workforce during the pandemic, and Purple data collected from over… Read More
February 03, 2021 5 ways analytics can improve your business online and offline Whether you are an online business or brick and mortar store, you more than likely use analytics to understand how customers and visitors are engaging with your brand/business. It’s important not to underestimate the power of this valuable data, for online businesses they can help you understand poor-performing vs high performing content or the journey… Read More
January 19, 2021 Purple partnership further improves visitor experience for businesses Purple, the intelligent spaces company has announced its partnership with Allied Telesis, a leading provider of hardware and software products that allow customers to build secure, feature-rich, and scalable data exchange solutions, supporting their TQ5403 Series of wireless Access Points. Data analytics are imperative when it comes to optimizing venue operating costs and public safety… Read More
August 24, 2020 US Healthcare patient experience directly linked to increased revenue. A report produced by Deloitte on the value of patient experience highlighted that Hospitals with a “low” HCAHPS rating (Hospital Consumer Assessment of Healthcare Providers and Systems) saw a net margin of 1.8%. Whereas, Hospitals with an “excellent” HCAHPS rating saw a net margin of 4.7% on average, indicating the importance of patient and visitor… Read More
July 24, 2020 iOS14 MAC Randomization When is a MAC address not a MAC address? When it’s been randomised! But before we begin it’s important to have a good understanding of what a MAC address is and why it is used. What is a MAC address? A media access control address or “MAC” address is a unique identifier for the network/wifi… Read More
July 15, 2020 Creating a safe and contactless office space for your staff and visitors Ensure your business is on the right path for moving into a more controlled and contactless world. Coronavirus has become apart of life now and will be for the foreseeable future, with this comes a totally different way of even the simplest things, such as heading into the office for a days work. As a… Read More
March 11, 2020 The History of Wayfinding Wayfinding, albeit in its primitive form, has been around for centuries. For thousands of years, humankind has needed to be directed to where they need to go, whether it was to a safe shelter or to notify a particular hunting ground, those that lived long before we did, needed signs and directions just as much… Read More
February 03, 2020 January 2020: Features, reports and enhancements within the Purple platform Here’s a summary of the features and updates we have been working on and showcasing throughout January. Post Authentication MicroSurveys Post Authentication MicroSurveys allow users to ‘delay’ and send a MicroSurvey to visitors via email, rather than presenting a MicroSurvey in the access journey when they are connecting to WiFi. Presenting a MicroSurvey to a… Read More
January 24, 2020 How wayfinding technology could reduce average waiting times and wasted spend in the NHS Hospitals are notoriously difficult to navigate around, all corridors seem near-identical, every door leads to somewhere you’re sure you’ve just been 3 minutes ago and the signage is never very clear. All of this leads to a daunting experience for any patient entering an unfamiliar hospital, and with the increase in population and evolution in… Read More
January 21, 2020 5 ways to better engage with your customers As a business owner, professional or marketer you understand the importance of engaging with your target audience. Connecting with customers has always been essential to the growth and development of a business/brand, but in the age of social media and instant gratification, it’s more now more important than ever. Just sending the odd e-shot or… Read More
January 06, 2020 December: Features, reports and enhancements within the Purple platform Here’s a summary of the features and updates we have been working on and showcasing throughout December. MicroSurvey node in LogicFlow Using the Microsurvey node available in LogicFlow, users can present a specific Microsurvey to visitors during the access journey based on demographic criteria. For example, a user can display survey A to visitors aged… Read More
December 12, 2019 WiFi data is improving commercial performance in physical venues WiFi data and analytics have been around for several years, but it’s only in the past couple of years that businesses have started to utilize their potential for improving their guest experience, staff efficiencies and increase the return rate of their customers. What is WiFi data and analytics? WiFi analytics is the process of gathering… Read More
November 21, 2019 Purple announces exciting BT partnership Purple is pleased to announce an exciting multi-year partnership with BT. British Telecom will now be able to provide its retail store customers with the ability to gain customer insights, just as they would online. The partnership will see the incorporation of Purples advanced customer engagement capabilities within BT Wi-Fi services early next year, this… Read More
