Today Purple announced a new strategic partnership with one of the preeminent National Hockey League franchises, the Florida Panthers.
The Florida Panthers have chosen Purple’s Guest WiFi and Verify solutions to improve fan experiences and utilize its audience reach to drive greater corporate partner value. Home of the Florida Panthers, FLA Live Arena, welcomes up to 20,000 fans per event, providing an additional opportunity to collect fan and visitor data first-hand as they access the WiFi and get online.
Using a seamless access journey with dynamic branding capabilities, the Florida Panthers will be able to boost fan and visitor experiences while enriching its own CRM database. Additionally, the ability to directly market to fans and visitors means the Florida Panthers will be able to deliver even more value to its corporate partners.
“We are thrilled to join forces with the Florida Panthers, taking the fan experience to new heights. Together, we will revolutionize how fans connect to in-house WiFi, enhancing their gameday experience and creating even more unforgettable moments on and off the ice,” said Gavin Wheeldon, Purple, CEO.
“At FLA Live Arena we thrive to deliver great fan and visitor experiences and we’re confident our partnership with Purple can take this ongoing mission to the next level,” said Lauren Cochran, Chief Marketing Officer at the Florida Panthers.
Already working with a prestigious list of professional sports teams and venues – including the Brooklyn Nets Barclays Center and the Miami Heat Kaseya Center. Purple is proud to be working with the Florida Panthers FLA Live Arena among its growing list of stadiums and arenas partners aiming to add new value, enhance the fan experience and increase revenue opportunities for the franchise and its sponsors.
About Florida Panthers
The Florida Panthers are celebrating their 30th Anniversary season in the National Hockey League in 2023-24. Also known as the ‘Cats’, the league’s southernmost team defeated the Carolina Hurricanes to become the 2023 Eastern Conference Champions and made their second appearance in the Stanley Cup Final in franchise history during the 2022-23 season. Under General Manager Bill Zito, the Panthers have grown into a tenacious, dynamic, and exciting team led by Team Captain Aleksander Barkov, superstar forward Matthew Tkachuk, stalwart defenseman Aaron Ekblad, two-time Vezina Trophy recipient Sergei Bobrovsky and a deep roster of proven and promising NHL talent. At home in Sunrise, Fla at FLA Live Arena, the Panthers welcome fans from the tri-county area, the South Florida region, and beyond. An organization with deep roots in the community, a pillar program ‘Heroes Among Us’ honors a military veteran at each game.
About Purple
Purple provides the sporting industry’s most comprehensive, flexible, and proven indoor location services platform. The company has worked with some of the most trusted brands in the world delivering WiFi solutions that have been adding great value to their operations and customer experiences for over a decade. Purple, the innovative provider of indoor venue intelligence has recently been included as a Niche Player in the 2023 Gartner® Magic Quadrant™ report, for indoor location services.