Know the shoppers who walk into your stores, not just the ones who shop online

Your ecommerce team knows every visitor by name. Your stores see thousands a day and remember almost none of them. Purple turns store WiFi into consented first-party data, loyalty sign-ups and app growth, on the access points you already own.

• One-line sign-in with marketing consent
• 400+ CRM and martech connectors
• Store insight from every visit
• Tills and colleagues on their own secure networks

A typical store estate today

• Free WiFi with a password on a card by the till, and no idea who connected
• Sign-up forms that shoppers abandon halfway through, with no marketing consent at the end
• A loyalty scheme and app that store visits never feed into
• Card terminals, handheld scanners and shoppers' phones sharing one network

With Purple

• Every connection becomes a named, opted-in shopper. Jimmy Choo moved its opt-in rate from 60% to 90%.
• Consented records flow straight into your CRM through 400+ data connectors
• The sign-in moment invites shoppers into loyalty and your app. Harrods added 4,453 loyalty members in a year.
• Shoppers, colleagues and store devices each on their own network, kept apart from the payment network

The first impression on the screen they are already holding

A shopper who signs in to your WiFi is making a choice, not clicking past a form, so the list you build is opted in and accurate. Purple puts that moment in your brand, keeps it to one line for returning shoppers and asks for consent in plain words. Jimmy Choo moved its opt-in rate from 60% to 90% after switching on one-line sign-in.

• Sign in with email, social login or a short form, in the languages your shoppers speak
• Returning shoppers reconnect in one line and are recognised on every visit
• UK GDPR and CCPA consent recorded with a full audit trail
• Ask only for what you will use, and build profiles over later visits

Avoca moved its opt-in rate from 48% to 72% in the first week of one-line sign-in.

Turn store visits into loyalty members and repeat sales

WiFi data only pays when it reaches the systems your team already runs. Purple sends every opted-in shopper to your CRM, email platform and loyalty scheme, and uses the sign-in moment to invite them further in. Harrods asked shoppers one extra question at sign-in and added 4,453 loyalty members in a year. Michael Kors added a date of birth field and its birthday campaign drove €216,515 in sales.

• 400+ data connectors, including Salesforce, HubSpot, Braze, Mailchimp and dotdigital
• Send shoppers straight to loyalty sign-up with their email already filled in
• Promote your app at the moment of visit. Under Armour passed 3 million rewards sign-ups against a goal of 1 million.
• Trigger birthday, welcome-back and lapsed-shopper messages from real store visits

Audience intelligence from every store, not just the flagship

Head office sees sales by store. Purple adds who came in: how many shoppers were new or returning, how long they stayed and what they told you. One-question surveys at sign-in reach people while they are standing in your store. Home Depot Mexico collected 120,800 responses at a 96% response rate across 27 stores.

• New and returning shoppers, visit frequency and dwell time for every store
• Surveys at sign-in to test ranges, opening hours and store events
• Compare stores, regions and formats from one dashboard
• Every figure based on consented, permission-based data

A secure network for the people and devices that run the store

Shop floor colleagues, card terminals, handheld scanners, digital screens and stockroom printers all need a connection, and none of them belong on the shopper network. Purple gives colleagues sign-in with their work account and gives every device its own key, so a leaked password never reaches the tills.

• Colleagues sign in with Microsoft Entra ID, Okta or Google Workspace, and leavers lose access when their account is disabled
• xPSK gives EPOS, scanners and screens their own key and VLAN, revocable one at a time
• Shopper traffic kept apart from the payment network, the separation PCI DSS asks for
• DNS content filtering on the shopper network keeps family-friendly stores family-friendly

Measured in sales and sign-ups, not connections

Retail brands use Purple to fill their CRM, grow loyalty and bring shoppers back. These are the results they have measured.

Figures from Purple's work with Harrods, Jimmy Choo, Under Armour and Michael Kors.

Free brochure

Take this page into your next budget meeting

Everything on this page as an eight-page PDF brochure, ready to share with the people who sign off your network spend.

See what your stores could know about their shoppers

Tell us about your estate and your CRM, and we will show you how sign-in, loyalty, insight and the store network would work on your hardware.

• Works with Cisco Meraki, HPE Aruba, Ruckus, Juniper Mist, Ubiquiti UniFi, Cambium, Extreme and Fortinet
• 400+ data connectors, including Salesforce, HubSpot, Braze, Mailchimp and dotdigital
• ISO 27001 certified, UK GDPR and CCPA compliant, zero data breaches since 2012