December 19th, 2016: Purple, the intelligent spaces company, today announced a strategic agreement with NCR’s Telecom and Technology business.
As a global multivendor services provider, NCR Telecom and Technology partners with industry leading Telecom Service Providers and Technology OEMs to provide comprehensive solutions for wireless, enterprise networking, unified communications, and other advanced technologies. The Purple solution will complement NCR’s WiFi service offerings deployed across multiple industries including retail, travel, hospitality and enterprise businesses around the globe.
Purple’s powerful platform will appeal to NCR’s customers by offering them a high-quality, customer centric, marketing and analytics tool that can be overlaid on the indoor wireless networks that NCR currently deploys, remotely monitors and manages for them. Under this agreement, NCR and Purple will also work together to unlock new value being created by the Internet of Things (IoT) revolution.
Together with Purple, NCR will give its customers the ability to gain a greater understanding of Wi-Fi user social behaviors, monitor ‘in venue’ trends, actively promote its brand to users, identify choke points and high-dwell areas, and enable real-time personalized decision making.
Eric Law, Chief Revenue Officer and Head of Worldwide Sales, Purple comments: “We are delighted to work with NCR. Our worldwide agreement will allow us to deliver rich, connected experiences, business analytics to our respective customers. NCR professionals have completed wireless projects all over the world, and together with Purple, they will provide an additional level of business value allowing those customers to use their physical spaces as a competitive advantage.”
Barry Zipp, director, solutions management and marketing, NCR Telecom and Technology comments: “Our agreement with Purple strengthens our wireless services offering across the globe by adding a powerful data-driven analytics platform. This will create new value for our customers through greater access, insight and engagement with mobile users.”