Skilled Marketing and Communications Leader, Devika Jina-Crowther, Joins Purple to Drive Strategic Brand Growth
Purple, a global leader in Wi-Fi analytics and indoor location services, has appointed Devika Jina-Crowther as Head of Brand and Communications. In this role, Jina-Crowther will drive Purple’s brand and communications strategy and elevate the company’s position within the B2B SaaS landscape.
Jina-Crowther’s appointment reaffirms Purple’s commitment to establishing itself as a leading B2B SaaS brand through a strong and trusted identity, compelling value proposition and premium customer experience. By investing in brand and communications, the company aims to elevate its market position, secure impactful media coverage and drive demand generation.
“Devika is an exciting addition to Purple’s marketing team,” said Dean Cookson, Senior Vice President of Marketing, at Purple. “Her background in branding and strategic marketing communications positions Purple to build and lead a high-performing brand and communications team that embodies our commitment to excellence and continuous improvement.”
Previously, Jina-Crowther was Head of Group Marcomms Strategy for global engineering company, RSK Group where she developed and oversaw the Group Marcomms Strategy and cemented her team as in-house strategic Group Marcomms experts. Before RSK, Jina-Crowther worked at the climate non-profit CDP, where she led on the delivery of global communications campaigns and reports for the organization. Her background in sustainability presents an opportunity for Purple as the business recently gained B Corp certification.
“I’m excited to join the team at Purple and contribute to its evolution as a standout brand in the B2B SaaS space,” Jina-Crowther said. “I look forward to collaborating with the team to build a strong, memorable brand presence that resonates with our audiences, drives demand, and positions Purple as an innovative leader in the industry.”
About Purple
Founded in 2012, Purple improves the way people connect in complex spaces. Organizations that deploy the Purple platform build better and more productive relationships with their employees and customers by enhancing their existing technology.
With solutions in more than 60,000 venues worldwide, Purple specializes in delivering indoor location services solutions for healthcare, airports, retail, hospitality, attractions and transport. We do this with the aim of helping businesses grow, increasing customer loyalty and enhancing the visitor experience. Purple can help provide up to a 24 percent increase in visitor return rate, a 97 percent conversion rate on customer surveys.