Seasoned Digital Marketing Leader, Rebecca Smith, Joins Purple to Mobilize Partner Ecosystem and Build a World-Class Demand Gen Pipeline
Purple, a global leader in Wi-Fi analytics and indoor location services, has appointed Rebeca Smith as Vice President of Demand Generation. In this role, Smith will be responsible for building and executing an omni-channel, global demand generation strategy.
Smith brings to Purple 15 years of digital marketing experience and omni-channel strategy with a strong emphasis on B2B growth. Her appointment solidifies Purple’s commitment to global growth through data-driven, customer-centric strategies across multiple channels that deliver measurable results.
“Rebecca is a proven leader in the B2B marketing space who is both creative and analytical” said Shaun Bossons, Chief Revenue Officer, at Purple. “Her passion for technology, growth and innovation will be an asset to the company as we scale pipeline growth to build a world-class demand generation function.“
Previously, Smith was Global Demand Generation Manager for Natterbox, an AI-powered contact center software business within the SaaS industry, where she managed lead generation and pipeline strategies, creating impressive results with end-to-end campaigns that focused on improving conversion rates throughout the buying funnel.
“I’m thrilled to bring my experience managing global B2B marketing strategies to Purple as we continue to grow and innovate across all channels” Smith said.
Smith’s appointment reaffirms Purple’s commitment to leveraging automation, AI and data analytics to improve efficiency, scalability and personalization. Her expertise in building scalable demand generation engines and track record in delivering measurable results positions Purple to expand its reach and impact in the Wi-Fi analytics and location services market. Smith’s leadership will play a pivotal role in fostering a culture of collaboration, innovation and advancement.
About Purple
Founded in 2012, Purple improves the way people connect in complex spaces. Organizations that deploy the Purple platform build better and more productive relationships with their employees and customers by enhancing their existing technology.
With solutions in more 60,000 venues worldwide, Purple specializes in delivering indoor location services solutions for healthcare, airports, retail, hospitality, attractions and transport. We do this with the aim of helping businesses grow, increasing customer loyalty and enhancing the visitor experience. Purple can help provide up to a 24 percent increase in visitor return rate, a 97 percent conversion rate on customer surveys.