Purple proudly joins the growing movement of companies using business as a force for good
Purple, a leading provider of indoor location services, is delighted to announce its certification as a B Corporation (B Corp), reflecting the company’s dedication to positive social and environmental impact. This prestigious certification, verified by B Lab, confirms that Purple meets rigorous standards of performance, accountability, and transparency.
Achieving an overall score of 83.6, significantly above the median score of 50.9 for ordinary businesses, Purple has demonstrated its commitment to excellence in five key impact areas: Governance, Workers, Community, Environment, and Customers. The B Corp certification process is comprehensive, requiring evidence of socially and environmentally responsible practices, including energy usage, waste management, worker compensation, diversity, and corporate transparency.
Esther Park, SVP Talent and Culture at Purple, is delighted that we have achieved the certification: “We are incredibly proud to join the B Corp community. This achievement is testament to the hard work and dedication of our team, and it reinforces our commitment to making a positive impact on society and the environment.”
Purple stands at the forefront of connectivity technology, offering cutting-edge products and services that transform the way users experience WiFi and analytics. By empowering businesses, enterprises, and individuals with secure, efficient, and seamless networking solutions, Purple continues to set new standards in the industry. With a steadfast focus on customer satisfaction and a commitment to innovation, Purple remains dedicated to pushing the boundaries of connectivity technology.
The B Corp certification underscores Purple’s mission to integrate social and environmental responsibility into its business model. As a newly certified B Corp, Purple joins a global movement of companies dedicated to redefining success in business beyond profit, prioritizing the well-being of people and the planet.
“We are excited to embark on this new chapter as a B Corp certified company,” added Gavin Wheeldon, CEO. “This milestone reflects our ongoing journey towards sustainability and social responsibility, and we look forward to building on this foundation in the years to come.”
Purple is now part of a growing community of over 8,000 businesses globally that have certified as B Corps. The B Corp community in the UK is one of the largest and fastest-growing in the world, with over 2,000 companies spanning a range of different industries and sizes. Names include The Guardian, Innocent Drinks, Patagonia, Tony’s Chocolonely, The Big Issue, Finisterre, Elemis, and Sipsmith Gin.
Chris Turner, executive director of B Lab UK, says: “Welcoming Purple to the B Corp community is hugely exciting. Its commitment to doing business differently will be an inspiration to others and will help spread the notion that success in business is as much about people and planet as it is profit.”
For more information about Purple visit www.purple.ai and to read more about B Corp visit https://www.bcorporation.net/en-us/
You can see Purple’s B Impact assessment here.