Purple, the intelligent spaces company, and Local Measure, local customer intelligence experts, unveil the Local Measure Connector at Cisco Live ANZ. The Connector provides businesses across retail, hospitality, stadiums and entertainment and other industries, with a holistic approach to customer engagement.
The two global tech companies have been collaborating within the Cisco and Cisco Meraki partner community to introduce their real-time integration in the Melbourne Exhibition and Convention Centre this week.
“We’re excited to be working with Local Measure to further amplify how businesses identify and engage their customers in both their online and offline spaces,” said Madelaine Coates, Regional Manager in APAC at Purple.
“Purple help businesses identify their previously unknown customers, understand their interests and behaviors, and develop personalized campaigns to elevate customer experience and return rates. Purple achieves this by using Cisco or Meraki to overlay in-store WiFi with analytics software and intelligent LogicFlow marketing tool to drive engagement in real-time,” said Coates.
What the new Connector will do is integrate this data with Local Measure’s engagement platform used to manage the online social conversations and influencers in their locations, and complete unique customer profiles with rule-based notifications for staff around customer activity on-site.
“Local Measure provides a lens to learn more about your on-site customers. Brands can engage with their customers’ public posts on social media and with customers who have connected to WiFi to drive personalization and unique customer experiences at scale,” said Jonathan Barouch, CEO at Local Measure.
“Through the connector with Purple, clients can have access to rich venue data and high-level reporting to complement Local Measure’s customer insights. It’s a powerful combination that we are very excited about,” said Barouch.
Coates further commented on the impact the combined set of insights, stating, “Businesses don’t realise they have one chance to capture 75% of their customers’ details or they won’t be seen again. Identifying who your customers are walking in your store is the first step to understanding your customer demographics, social interests and how they behave within your physical space.
“We’ve found that just by having WiFi and users logging in, it can increase return visits by 7% compared to visitors who don’t log into WiFi. This is because the personalized communication of timely, automated messages that are personalized to the specific customer segments. What you as a business can do then with Local Measure is complete the picture. Businesses can follow social media campaign reactions, monitor individual preferences, and notify staff on customer activity,” said Coates.
Purple overlays Cisco or Meraki to collect, gather and action the WiFi analytics and location data, while Local Measure operates on real-time integration into Cisco Spark and Cisco Vision digital signage for user generated content.
“The team are looking forward to the next level of creative engagement that businesses across all industries can achieve with the Purple Platform and Local Measure’s customer insight tools,” said Coates.