Purple Sees 26% Jump in WiFi Users, Surpassing 380 Million in 2023

Purple Sees 26% Jump in WiFi Users
Posted on

Growth driven by strategic expansion across retail, sports, transport and other key sectors

Purple, the intelligent spaces company, today announced an impressive 26% year-over-year increase in WiFi user numbers, driven by a strategic focus on customer acquisition and expansion across key verticals. This growth demonstrates the rising demand for Purple’s insights-driven guest WiFi solutions and underscores the company’s commitment to delivering data-powered transformation across industries while putting the end-user experience at the forefront.

  • Purple experienced a surge in WiFi users, reaching 381 million in 2023, surpassing the 304  million users in 2022.
  • 2024 has already seen 60 million users, showcasing continued momentum.
  • This growth is attributed to the expansion of Purple’s customer base and increased average deal sizes within strategic verticals such as Retail, Sports & Entertainment, Visitor Attractions, Airports, Hospitality, and Healthcare.
  • Since its launch in 2012, Purple’s platform has facilitated a staggering 1.8 billion WiFi logins, highlighting the company’s proven track record in driving connectivity and insights.

Our substantial growth reflects the market’s recognition of Purple’s ability to unlock the full potential of guest WiFi data,” said Gavin Wheeldon, CEO of Purple. “We’ve strategically targeted high-value sectors where our technology can deliver the most significant impact.  By making the WiFi connection process as seamless as possible, we empower businesses across these verticals to better understand their customers and create more personalized, engaging experiences – ultimately driving better business outcomes.”

The increase in WiFi users translates into a wealth of actionable data for businesses. By utilizing Purple’s analytics and marketing tools, organizations can:

  • Enhance marketing campaigns and promotional strategies with targeted messaging informed by customer demographics and behaviors.
  • Improve customer loyalty, drive repeat visits, and boost lifetime value through tailored offers and communications.
  • Measure campaign effectiveness by tracking the impact of marketing initiatives by analyzing foot traffic and engagement before, during, and after campaigns

With its impressive growth trajectory and a deep understanding of the evolving needs of its customers, Purple is solidifying its position as a leader in the intelligent spaces market. The company is committed to unlocking the full potential of guest WiFi data, helping businesses achieve unparalleled insights into customer behavior and drive meaningful results.

© 2024 Purple. All Rights Reserved.