He will be based in Singapore and will be responsible for all Purple WiFi’s business in the ASEAN region. He will be working to develop the distributors and reseller channels across countries in ASEAN, namely Singapore, Malaysia, Indonesia, Thailand, Philippines, Vietnam, Brunei, Cambodia, Laos and Myanmar and engage directly with key service providers in these countries.
Collin was previously the Managing Director of Singapore start-up, 1Care Global Pte Ltd, providing after sales services, such as equipment protection and extended warranty. Under his leadership 1Care enjoyed tremendous growth and customers in the Asia Pacific region which includes the world’s Top 2 PC manufacturers.
Before joining 1Care Global, Collin spent 10 years with Intel Corporation, serving as Country Manager for Intel Singapore before he left in 2013. Previous roles with Intel include leading the regional OEM team for one of Intel’s largest MNC customers and Manager for the Field Applications Engineers Team based out of Taiwan.
Purple WiFi is expanding globally following a $5m investment announced earlier this year. The investment was raised in order to accelerate product development and recruitment of a truly global sales team, which already has strongholds in Europe, Asia-Pacific and the Americas.
The WiFi offering focuses on engaging, understanding and delivering value by allowing users to gain free access to a public WiFi network through their existing social media accounts or a short form. The user gets access to family friendly WiFi, while the benefit to the business hosting the service (such as a restaurant, hotel, retailer, museum, sports stadium or shopping mall) is valuable analytic insights into the profiles and movements of their customers and a sophisticated built-in marketing platform.
Thousands of venues globally have been secured and deep technology partnerships established, most notably with Cisco, Cisco Meraki, BT and Verizon but also many others.
Collin Tan, Regional Manager ASEAN, Purple WiFi, comments: “Purple WiFi provides the perfect solution for companies that wish to monetise their free WiFi, as well as enabling direct targeted marketing to users within its proximity. It also combines the four fastest growing technology sectors of Mobile, Cloud, Social Media and Analytics in a single product, making it extremely valuable as a service and technology organisation.”
Allen Pan, VP Asia Pacific, Purple WiFi, comments: “Collin brings the perfect combination of experience and drive to the role and we’re excited to have him onboard. The market in ASEAN is growing quickly and Collin’s in-depth knowledge of the region will allow us to capitalise on the opportunities for Purple WiFi.”