Purple WiFi appoints Mike Greig, VP Service Providers, Americas

Purple WiFi, the cloud-based Social WiFi software company, today announced the appointment of Mike Greig, VP Service Providers, Americas reporting to Eric Law, VP of Worldwide Sales.

Mike’s position focuses on growing the Americas’ Service Provider team, engaging Service Providers, creating demand, selling enterprise software and cloud services, managing complex sales cycles and building relationships with key stakeholders in Canada, the United States, Mexico, the Caribbean, Central America, and South America.

Mike has over 20 years of experience in technology and prior to joining Purple WiFi was VP Sales, Americas & EMEA at Smith Micro Software.  He developed and executed the company’s Latin America, North America and EMEA go-to-market and sales plan focused on tier one carriers, MSOs, PC-OEMs and broadband providers. As part of this he drove company profitability through device connection management, intelligent traffic management and analytics software licensing deals in new geographic markets (USA & Mexico) segments (MSO & broadband).

Purple WiFi is expanding globally following a $5m investment announced earlier this year. The investment was raised in order to accelerate product development and recruitment of a truly global sales team, which already has strongholds in Europe, Asia-Pacific and the Americas.

The WiFi offering focuses on engaging, understanding and delivering value by allowing users to gain free access to a public WiFi network through their existing social media accounts or a short form. The user gets access to family friendly WiFi while the benefit to the business hosting the service (such as a restaurant, hotel, retailer, museum, sports stadium or shopping mall) is valuable analytic insights into the profiles and movements of their customers and a sophisticated built-in marketing platform.

Thousands of venues globally have been secured and deep technology partnerships established, most notably with Cisco, Cisco Meraki and Verizon but also many others.

Mike Greig, VP Service Providers, Americas, comments: “Purple WiFi’s cloud-based product and value proposition provides excellent benefits to Service Providers building out their infrastructure to support the transformation to a truly digital environment, bringing immediate recognisable return on investment for all participants via personalised engagement, critical business intelligence, analytics and end user contextual engagement.”

“For me, the most compelling value for businesses who are investing in providing wireless broadband, is the ability to embrace mobile as the channel to engage customers.”

Eric Law, VP Worldwide Sales, Purple WiFi, comments: “Purple has brought Mike on board in order to support our Service Provider Partners, differentiate and further monetize their WiFi services, evolve their business offers with business analytics and support them as they engage new parts of their customer base – primarily marketing.”

“Mike’s experience and track record as a Partner and advisor to his customers speaks for itself.  His capability to engage at an executive level will help Service Providers with their growing digitalization needs, which is a natural fit for Purple WiFi’s unique and competitive multi-vendor WiFi platform.”

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