Reach for the Cloud enhances the in-store experience

Purple WiFi Reseller Ruckus
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Purple and Ruckus, an Arris company, have announced an integrated Reach for the Cloud bundle that combines Ruckus Cloud WiFi management with Purple’s customer analytics and engagement software. According to Purple Chief Executive Officer, Gavin Wheeldon, the Reach for the Cloud bundle will help new and existing channel partners better engage their customers in retail and hospitality sectors, as well as large public venues.

“Our combined Reach for the Cloud bundle is tailored to help channel partners and their customers meet the demand for simple, seamless and robust cloud services for enhanced in-store engagement and experience.

“Channel partners and customers can now view the Purple Portal’s rich CRM data, analytics and in-built marketing automation tools while managing the simple yet powerful WiFi network from Ruckus Cloud portal or mobile app. We are dedicated to opening opportunities and delivering value quickly to sales cycles in target markets – and proud to be the first partner integrated with Ruckus WiFi for a bundle package,” said Wheeldon.

Duke Butler, Sr. Director Cloud Services and Global Alliances, Ruckus Networks, expressed similar sentiments.

“By bundling Purple’s customer analytics and engagement software with our Cloud WiFi, partners can bring more value to their retail and SMB customers,” he stated. “This is the first of several retail bundles we plan to bring-to-market with our alliance partners. We look forward to extending this collaboration.”

As Butler notes, the Ruckus Cloud User Interface (UI) demonstrates the simplicity of the integration between Ruckus Cloud WiFi and Purple.

“The Ruckus Cloud UI pre-configures relevant data by pre-filling the fields after a customer chooses Purple as the partner,” he added. “This effectively eliminates potential configuration-related issues, reduces troubleshooting and improves service robustness through back-end API integration.”

Cloud-based networking enables businesses to comprehensively monitor and troubleshoot their WiFi network with a single web dashboard and mobile app. The Reach for the Cloud integration takes the complexity out of deploying, managing and monetizing WiFi networks. With Reach for the Cloud, businesses can immediately switch on and action insights for an improved channel and customer experience.

Where is the Reach for the Cloud bundle available?

This new bundle is available in the U.S. through WAV, ScanSource and Synnex.

How will it work?

The Ruckus product code for the Purple/Ruckus bundle will be initiated through distribution to identify the bundle offering. Purple will process their SKUs based on the PO from distribution, with a one-, three- and five-year offering.

Is it going to be available in EMEAR?

At the moment, no. In the future, yes!

Where do I email to get in touch and find out more?

Orders will be handled through our distribution partners; WAV, ScanSource and Synnex. However, general Purple Partner enquiries about the Ruckus Bundle can be emailed to For more information about Purple’s Partner Program, visit our Partner Program webpage here.

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