Purple, the intelligent spaces company, today announced a significant surge in hospitality visits during the first leg of Taylor Swift’s Eras UK tour, demonstrating the powerful economic impact of live entertainment.
Taylor Swift returned to Wembley last night for the second part of her 15-show stint in the UK. Purple, leveraging its intelligent spaces platform, which captures data from WiFi logins, identified a remarkable 15% increase in hospitality footfall during Swift’s first lot of UK tour dates. This surge underscores the immense excitement and buzz generated by the global superstar’s visit.
The data also revealed fascinating insights into fan behavior and the widespread influence of the Eras tour.
Whether you’re a Swiftie or not, it’s undeniable that Taylor Swift’s tour has captivated the world. The influx of fans attending her concerts translates to increased demand for accommodation, dining, transportation, and other services, providing a significant boost to the hospitality industry and local economies.
Analyzing the impact of the pop star’s attendance on hospitality footfall in major UK cities, the following data highlights a significant boost for businesses in London, Edinburgh, and Liverpool where the singer had multiple tour dates.
London – A 4% Increase from the same period the week before
Edinburgh – A 48% increase from the same period the week before
Liverpool – A 96% increase from the same period the week before
“The substantial increase in hospitality visits demonstrates the positive ripple effect that major events like this can have on local businesses. This data highlights the importance of understanding consumer behavior and leveraging intelligent spaces to optimize the customer experience.” commented Dean Cookson, SVP of Marketing at Purple
To find out more about Purple’s Guest WiFi solution and start collecting data of your own click here