The biggest digital transformation must-haves for 2019

Posted on | Updated on

The world is changing, and with it comes big changes to the world of business. If you’re not using the best digital tools for your organization, you’re already falling behind. Focusing on incorporating digital strategy into your business routine could increase your revenue by nearly 25%, but it will also make your life easier. 

Before you jump onto the latest and greatest trends of today, make sure you have the right strategy. You need to know the best digital transformation tools to take your business up a notch, and these suggestions might surprise you. Here are the biggest digital transformation must-haves for 2019 and beyond. 

Cloud-based outsourcing and remote work

Thanks to the cloud, it’s easy to work from anywhere. As cloud computing becomes more affordable, this is expected to become even more of a trend. While in the past businesses had to rely on personal computer software, local servers, and other non-networked forms of communication, this is a thing of the past. 

How does this cloud-based work empower businesses? It allows more flexibility when it comes to outsourcing and remote work. Many companies are hiring agencies to help them accomplish more, and other businesses are enabling workers to get their tasks done from home, thus lowering overhead costs. 

Infrastructure strategy

Today, too many companies are using tools for the sake of trying new things. While innovation is almost always good, there can be so much as too much of a good thing. Using the wrong tools and not taking stock of your digital resources is not only a waste of money, but a major drain on employees’ time. 

What’s the solution? It’s known as infrastructure strategy. By using digital management tools to keep track of your company’s resources, technology, software, and usage, you can make the most of what you have. Bring your infrastructure strategy advisory to the future by trying this for yourself. 

Personalized marketing

Marketing, like most things today, has become increasingly sophisticated. Things like TV and radio ads aren’t as effective as they used to be, and much of this is due to the rise of data. Our devices know more about us than some of our closest family members, and all of that information has to go somewhere. 

By using customer data to personalize your marketing campaigns, you can experience a higher conversion rate. Original, personalized content is the name of the game nowadays. There’s no such thing as “universal” marketing. You need to appeal to the right audience using insights from their data. 


Finally, the last digital transformation must-have is a chatbot. A chatbot is an automated responder that can help with customer questions and problems. Some chatbots can even perform actions like manage orders or check on shipping. 

Nowadays, ensuring you’re always available to answer client or customer questions is a must. Chatbots, unlike employees, don’t take days off, and they’re always available no matter the hour of the day. Even though they’re only just now being used across industries, they’re an amazing investment in your customer service. Try a chatbot for yourself to see how much it improves your customer service. 

Is your business ready?

The business world is changing quickly, and you need to be a digital-first workspace if you’re hoping to scale quickly. While there’s no such thing as a future-proof business, adapting these digital transformation must-haves will help you accomplish more with what you have. 

It’s time to get serious about taking your business to the next level. No matter your industry or size, you should be adapting to the needs of your customers and your team. Is your business ready for change?

© 2024 Purple. All Rights Reserved.