Collecting data is something most modern businesses do without much thought. Utilizing the power of this data is only possible when using the latest data management tools and technology. Studies show that nearly 75 percent of the data companies collect goes unused. Instead of wasting this valuable data, you need to find ways to use it properly.
Properly collecting, verifying, protecting and utilizing data is a must for any business trying to be successful. Without the right tools in place, you are going to make mistakes with data. These mistakes may end up costing you potential sales leads and existing customers. Read below to find out more about the data management trends you need to be aware of in 2020.
1. Protecting Data With the Help of Artificial Intelligence
For years, businesses around the world have used artificial intelligence to learn consumer behaviors and a host of other tasks. Some business owners view AI is a form of technology that is too complex to use in their daily operations. In reality, there are tons of AI-infused tools your business can use to both collect and protect data.
One of the latest trends in the world of AI is using this methodology to enhance data security. Most businesses collect data from a number of different touchpoints. These touchpoints generally include things like websites, mobile devices and even devices powered by the Internet of Things (IoT). With the use of artificial intelligence, an IT team can protect a database with ease.
2. Augmented Data Management
If you are like most business owners, finding ways to make the collecting and verifying of data easier is the main objective. Augmented data management allows you to perform tasks like schema recognition, regulatory compliance, and utilization with ease. Trying to make your team handle these jobs manually is a recipe for disaster. Rather than dealing with the mistakes that this will lead to, you need to think about using augmented data management tools for your business.
Studies show that businesses will reduce their dependence on manual data entry and verification by nearly 50 percent in the next three to four years. Rather than waiting for this trend to pass you by, now is the time to act. Allowing an IT professional to weigh in on which tools to use for this augmented data management can help you greatly. Not only can these professionals help you choose the right tools, but they can also help implement and maintain them as well.
3. Persistent Memory Servers are Becoming Popular
When trying to expand the reach your company has, collecting tons of new data is imperative. With this data, you should have no problem developing data-driven marketing campaigns. When done correctly, this type of marketing method is very effective. The more data you collect, the harder it will be to keep your cloud-based servers fast and functional. This is why many third-party cloud server providers are starting to use persistent memory servers.
These servers allow business owners to analyze data in real-time without tying up a lot of bandwidth. This newest in-memory computing trend is spreading like wildfire in the world of business. Predictions are that by the year 20201 persistent memory servers will be used in over 10 percent of the cloud-based servers on the market. With the addition of this memory server, you will have no problem collecting and analyzing tons of data in a relatively short amount of time.
4. Gain Better Insights With the Help of Augmented Analytics
One of the main reasons why business owners spend so much time and money on data collection and management is due to the helpful information it provides them. As technology advances, new and more efficient ways of analyzing data is starting to take shape. For example, with our cloud software enabled over your existing WiFi network you can access a wealth of rich WiFi analytics.
Augmented analytics is one of the hottest trends in the world of data management and for good reason.
Augmented analytics allow you and your team to get real-time information from the data being collected. This data can be used for everything from consumer engagement to making important decisions about the direction a business is going to take. Without the right data, it will be nearly impossible for you to gain the lion’s share of your market.
This methodology uses both natural language processing and machine learning to enhance the analytics collected from your data. This augmented methodology can also be used for things like business intelligence and data sharing.
Source-Pixabay
5. Graph Processing and Databases
Are you looking for a way to make looking at and using data easier? If so, then utilizing the power of graph processing and databases is a must. In short, graph databases using structures for semantic queries. These structures generally feature things like edges, nodes, and various properties.
When used properly graph processing allows you to see the correlation between various pieces of data. In most cases, this technology is used by retail-based businesses to identify and capitalize on certain consumer buying patterns and behaviors. Getting in-depth information about your customers can help you plan marketing campaigns that attract a lot of leads.
Ignoring the need for better data processing will usually lead to you losing a competitive edge. Even if you don’t know how to set up and optimize a graph processing system, you need to invest in one. Allowing IT professionals to help in the set-up and maintenance process is the only way to make sure this new system performs correctly. Finding an IT professional with lots of previous graph processing experience is a good idea.
Don’t Let Data Management Technology Pass You By
The longer you wait to embrace the power of technology, the harder it will be to collect and manage your data. Not only do you need to focus on adequately analyzing the data you collect, but you also need to secure this information. The last thing you want is for your lack of data security to lead to problems for your customers. A data hack can result in you losing a lot of business, which is why you need to put data security at the top of your list of priorities.
Guest author bio –
Wendy is an award-winning writer who discovered her passion for providing knowledge to readers worldwide on topics closest to her heart – all things digital. Since her first high school award in Creative Writing, she continues to deliver awesome content through various niches touching the digital sphere.