Purple Insights Partner Programme
Google Analytics for the physical world
More than ever before, businesses want to know exactly who their customers are to deliver a more engaging, interactive and personalised experience. As a Purple Partner, you can provide clients with detailed customer analytics captured from their in-venue WiFi, similar to what Google Analytics collects. Most of their competitors won’t even know that these valuable insights are readily available.
Our program gives you the opportunity to sell Purple as either a Preferred, Approved, or Referral partner.
Benefits of selling Purple
Build annual recurring revenue
Stand out from your competitors
Dedicated Partner Success Manager
Integrates with most vendors
Increase customer retention rate
Powerful API’s for systems integration
Meets legal requirements including GDPR
Access to marketing and sales collateral
Partner Program Requirements
In order to gain the benefits, this is what we need from you
T&Cs Signed
Introduce Qualified Opportunities
Nominated In-house Purple Champion
Online Technical Support Training
Online Sales Training
Go To Market Plan agreed with PSM
WLAN Certificate
CSM Training and In-house Resource
T&Cs Signed
Introduce Qualified Opportunities
Nominated In-house Purple Champion
Online Technical Support Training
Online Sales Training
Go To Market Plan agreed with PSM
WLAN Certificate
CSM Training and In-house Resource
T&Cs Signed
Introduce Qualified Opportunities
Nominated In-house Purple Champion
Operational level
Online Technical Support Training
**
Online Sales Training
Go To Market Plan agreed with PSM
WLAN Certificate
CSM Training and In-house Resource
T&Cs Signed
Introduce Qualified Opportunities
Nominated In-house Purple Champion
All levels*
Online Technical Support Training
**
Online Sales Training
Go To Market Plan agreed with PSM
WLAN Certificate
CSM Training and In-house Resource
*Operational, Support, Marketing and Sales understanding to ensure opportunities can be supported throughout the whole sales journey.
**Must offer first line support in all instances. Be proficient in raising a ticket to support when escalation
occurs.
Frequently Asked Questions
How do I become a partner?
Please complete the form. This will then notify one of our dedicated Partner Success Managers to get in touch with you and guide you through the process.
If you would like to speak with someone immediately, please call the office:
Monday to friday between 9am to 6pm
US
T: +1 512 233 6788
UK
T: +44 333 101 4130
EUROPE
T: +34 917 693 584
APAC
T: +852 58 088 650
ANZ
T: +61 2 8520 3317
How is the product priced?
Purple is priced per access point. We offer 1, 3, 5 and 7 year packages.
Do I get commission or a discount?
Partners are offered a margin in line with our Partner ‘Insights’ Program. Once you have successfully signed up with the program we will be able to discuss in more detail the level of margin you will get. Currently, we offer between 10% and 30%.
How do I place an order?
We have some quick start videos in the ‘Resources’ section of the Partner Portal one of which will guide you through the order process.
Briefly - within your portal account create a customer. Use our quick quote tool to generate the price, and submit this for approval. Your order will be pending approval until we accept it, once approved the license will be ready to assign to your customer.
Will you help me to get started?
We take great pride in effectively onboarding our partners and offer dedicated support and mentoring from the outset.
At the end of the day, our success thrives with yours.
Who benefits from Purple?
Our typical customers include bars, restaurants, retailers, theme parks, cities and healthcare venues.
To ascertain whether a customer would be suited to Purple you can ask the following questions:
- Do you have physical venues in your business?
- Do you have a high dwell time in your venues? If so, people will probably seek WiFi access?
- Do you want to encourage people to spend more time in your venues?
- Would you like to reward repeat visits and loyalty?
- Have you invested in a mobile app but are struggling to get download numbers up?
- Would it be useful to be able to communicate with everyone that visits your venues, either via SMS, Email or via the app?
- Would it help if you could increase social media followers, and generate more positive customer reviews?
- Would you like to add profile info and valid email addresses of all people who connect to WiFi, to your customer database?
What support do you offer?
We offer varying levels of support with the Partner ‘Insights’ Program. Depending on your agreement there will be different expectations. Varying from full support from Purple to Partners handling everything.
Purple offer 24/7 global support, with hubs in Manchester, Santiago, Austin, Madrid and Melbourne.
Which brands do you work with?
The Purple solution is used by some of the world's biggest brands, including McDonald’s, the Miami Heat, Harrods and Merlin Entertainment Group. Through using our solution PizzaExpress UAE increased its covers and doubled its CRM database in just two months. Similarly, The Eldan Hotel saw a 218% increase in the number of TripAdvisor reviews collected thanks to Purple and The Dallas Burston Polo Club was able to start opening their on-site restaurant 7 days per a week rather than just at weekends.
What exactly is Purple?
Purple is the global market leader for WiFi analytics, delivering insights and marketing tools to some of the world's biggest brands and venues. Functioning in in a similar way to Google Analytics, our cloud-based solution allows customers to collect demographic and behavioral data about every individual that accesses their in-venue WiFi. The data captured allows brands to generate ROI by enabling them to improve customer engagement, frequency of visits, business efficiency and spend.
Why do people partner with us?
- It allows you to differentiate your services and Purple is the best in class WiFi analytics solution.
- You can target people in IT and marketing when prospecting as the product has various selling points.
- The solution appeals to businesses of all sizes and sectors so there’s an abundance of opportunities.
- It’s a fun product to sell. More often than not people are amazed at what analytics are captured via WiFi and by welcoming Purple to your portfolio you’ll have the power to unleash this knowledge.
Do you have different types of partners?
Our Partner ‘Insights’ Program has three different partnership models; Approved, Preferred and Referral. Our Partner Team is here to get to know your business inside out and will recommend the best program based upon your own unique model, goals and objectives.
Where does Purple have offices?
We're a global company with offices in Austin, Melbourne, Madrid and our we're proud to have our headquarters in Manchester, UK.
Meet your Purple Partner Team
We’ve worked hard to build up a passionate Partner Team, with dedicated individuals dotted across our various office locations, to ensure you always have complete support.
