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Reseller Partner Program

Work closely with us to build a strategic relationship and generate recurring revenue

We work alongside our Reseller Partners to Purple offers dedicated resources, tailored enablement and support throughout the PPP for collaborative selling. The Purple Partner Program offers a tiered structure with Standard, Premium and Purple Partners. In order to move up a tier, partners must fulfil specified program requirements, which will unlock additional benefits.

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Reseller Partner Benefits


Discounts & Incentives

Partner discounts and access to qualified leads.

Higher sales volume should be rewarded with better commercial terms. Sell more, unlock additional benefits and better commercial terms.


Partner Success Manager

Primary point of contact between your team and Purple

Partner Success Managers help to define Go-to-Market strategies, strategic goals, tactical execution, and relationship progression between partners.

sales & marketing

Sales & Marketing Enablement

Gain access to a rich set of sales tools and marketing resources

From lead generation to designing campaigns and collateral, Purple’s marketing will work with you on mutually beneficial business development. Get access to partner portal, where you will find all the relevant marketing, sales and product collateral in one place.

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Tailored training and certification programs.

In order to give your sales teams the greatest chance of success, Purple provides a mobilization program. This includes self paced training courses that are self paced and a live session with our Partner Success Manager. Turn your sales teams into Purple advocates, enabling them to drive leads, revenue, and become an extension  of Purple.


Professional Services

Best in class support to get the most from Purple’s products.

Access to innovative professional services supporting successful enablement and unlocking incremental benefits through innovative value-added services.

Become a Reseller Partner

Complete our easy and straightforward form

Conduct joint partnership and commercial assessment

Sign our Reseller Partner Agreement

Get onboarded and complete mobilization

Start selling and generate recurring revenue

Benefits & Requirements

In order to move up a tier, partners must fulfil specified program requirements which will unlock additional benefits.

reseller standard
reseller premium
reseller purple

Partnership Features

Marketing Development Funds



RFP Support









Partner Success Manager



Partner Portal

Listing on Purple Website

Partnership Council

Invitation Only

Influence Roadmap


Contracted accounts



By Invitation

Annual Recurring Revenue



By Invitation

Partner Testimonials

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  • bt logo

    Our partnership with Purple gives businesses, particularly those in the retail, on-trade, F&B and leisure sectors the opportunity to take their Wi-Fi service to the next level. These features help all manner of bricks and mortar businesses to connect with their customers in the online world and turn insight data into smarter marketing and profitable customer communications.

  • exit design

    Healthcare users today are expecting digital tools to support their often complex journey. Purple is at the forefront of digital wayfinding solutions. And that's why Exit Design is proud to work in partnership with Purple. With Purple, we can provide our clients blue dot navigation tools that work seamlessly with our custom wayfinding signage solutions - ensuring every touchpoint on their journey is covered.

    Kelly Jennings
    Principal @ Exit Design
  • Somosdot oficial logo

    Purple offers exceptional technical support and a wide range of resources for its partners. The company culture fosters a focus on collaboration and teamwork, which allows partners to have a positive and successful experience. Purple is focused on providing innovative and cutting-edge solutions to its customers, allowing its partners to always be at the forefront of the industry. The company offers an attractive and sustainable long-term business model for its partners, allowing them to grow and prosper in the long term.

    Pablo Chavez
    CEO @ SomosDot
  • telus logo

    The Purple.ai team has been very collaborative, versatile, and easy to work with. Our teams have been impressed by the quick enablement and organization of sales, marketing, implementation and overall partner support. Together, TELUS and Purple.ai have been able to figure out where each of our strengths lie in entering the Canadian market and push efforts forward accordingly.

    Brandon Walker
    Director - TELUS Business Solutions Connected Hospital @ Telus

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