Compliantly capture first-party data, wherever your visitors are from
Get your visitors online quickly and securely, with our comprehensive and flexible captive portal solution
Guest WiFI
How do Purple ensure the data you collect is compliant?
Integrate with your CRM system
Create a “single source of truth” in your database
Customize the information on your splash page
Add your terms and conditions, privacy policy or marketing opt-in (or out) checkboxes
Use the data
Use your collected data to communicate with opt-ed in visitors
Store data securely
Hold data within the highly secure, login access only, platform
Collect data compliantly, wherever your visitors are based
Store your data in our highly secure platform until you’re ready to use it
Create a "single source of truth" for your CRM data
Frequently Asked Questions
Data privacy ensures that data is handled in a way that respects individuals’ rights, maintains confidentiality, and prevents unauthorized access or misuse.
Data privacy holds significant importance for individuals and organizations due to several key reasons: Protection of sensitive information, Digital security, Trust and transparency, as well as compliance with regulations such as CCPA and GDPR.
Data compliance refers to the adherence to laws, regulations, and industry standards related to the collection, use, storage, and protection of personal data.
Data collection enables informed decision-making, improves services, marketing personalization, allows performance optimization, and drives research/innovation. It helps businesses gain a competitive edge and enhance customer experiences.