Digital Wayfinding
Real time digital wayfinding to navigate the indoors just like the outdoors
Improve your visitors’ experience, safety and accessibility with blue-dot navigation, web-based maps, route planning and location alerts.
Digital Wayfinding features
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St George's Hospital Charity are excited to be utilising Purple to enrich our charity communications mix. It will allow us to raise awareness of charity initiatives and increase the reach of our mailing list whilst providing secure, accessible and free WiFi to patients and visitors.
Kate Garner, Digital Communications & Marketing Officer @ St George’s Healthcare NHS Trust -
The introduction of a new digital wayfinding capability at Ochsner Medical Center is not only for convenience, but is an integral part of delivering safer, more efficient, and more modern experiences to our community,
This tool will give users turn-by-turn instructions from home to parking and guide them exactly to their destination. We know that a large campus can be challenging to navigate, and this is a great way to help make the onsite experience a bit easier.
Jennifer Bollinger, Sr. Vice President, Chief Consumer Officer @ Ochsner Health -
The Purple app is now part of our employee onboarding. So, for folks who come in and it’s their first day of orientation, part of that orientation is actually to use the app to go find the cafeteria, go find where you need to go. And we’ve been able to bake that in. And it’s been great.
Kip Lee, Managing Director of Innovation and Design @ University Hospitals -
One of the great aspects about working with Purple is their timely responses to our questions, as well as making you (the client) feel empowered to customize their solution (when applicable). In our case, we are seeking to improve VCU Health’s overall indoor navigational experience for patients, visitors, staff, and contractors to our downtown Richmond (Virginia) medical campus.
Purple knows their tech but it’s their people and their dedication to their jobs and professionalism that stand out. They understand that digital wayfinding in a healthcare environment is more than just downloading a mobile app. It’s a partnership between the client (us) and them to potentially reduce the anxiety a patient might feel before going to a medical appointment, in an unfamiliar location.
The last thing a patient should have to worry about when going to their medical appointment is where do I park when I arrive, where do I go once inside, and how do I find my car when I’m done? We’re striving to improve the overall experience for our visitors. Our digital wayfinding solution, VCU Health Way Finder, wouldn’t be where it is today, without the continued guidance and support of Purple.
Keith Marcum, Digital Marketing Wayfinding & Engagement Specialist @ VCU Health System -
We’re completely committed to making the hospital experience as positive as possible for patients and visitors alike. We’ve worked with local groups to hear their feedback and take action.
This state of the art system will not only improve the experience of patients visiting Croydon University Hospital by reducing the stresses that navigating a large site can cause, but will also help them plot the quickest route to their care or to the loved ones they are visiting.
Dan Rennie-Hale, Director of Quality and Lead for Patient Experience @ Croydon Health Services NHS Trust
Here's how it works
Large buildings and campuses are notoriously complex and difficult to navigate around. Purple’s Digital Wayfinding solutions enable visitors to navigate the indoors like the outdoors, specializing in mapping buildings and transforming floor plans into visually pleasing digital maps that can be used for either a native wayfinding app or a web-based route-planning app.
Our mobile app uses hybrid technology including BLE beacons, WiFi, and geomagnetic positioning to accurately track a visitor’s location indoors via a ‘blue dot’. By utilizing the built-in magnetometer and other smartphone sensors, we can use the magnetic field inside buildings to pinpoint and track visitors within 3 – 5 feet.
Our hybrid approach means significantly less hardware is required, so we are extremely cost-effective and can offer competitive pricing.
Mobile app navigation
Purple’s mobile navigation app uses an intuitive interface including “blue-dot” navigation, similar to Google Maps. Visitors can navigate their way seamlessly around your facility, even between floors, with turn-by-turn directions.
Web-based Navigation
Purple’s web-based solution enables visitors to preview digital maps before they arrive and use interactive walking routes on-site. Visitors can pre-plan routes from off-site to on-site to print, email, or use on their mobile device browser.
Interactive Kiosk Display
Purple’s interactive kiosk displays reduce staff interruptions by letting visitors find their own way around even the most complex of venues with simple indoor maps and interactive directions. When used for maps, the kiosk can display digital signage, as well as useful information for visitors.
Fancy a demo? Fill out the form below and one of our product experts will be in touch.
Help visitors get where they need to be, turn by turn and on time
Visitors can use our “blue dot” technology to create interactive routes when on-site to ensure they get where they need to be, turn by turn and on time, via the safest and most efficient routes. Visitors can also preview digital maps on our web-based solution to pre-plan their routes.
Enhance your visitor experience with seamless navigation
Visitors will always know their next move with our intuitive mobile app, with seamless transitions between floors and buildings as well as points of interest marked out. We are integrated with external applications such as Google Maps, Lyft, and Uber so visitors can navigate to their appointment directly from home.
Engage with your visitors with location based alerts
Using geofencing, you can communicate with your visitors as they’re using the mobile navigation app, via location-based alerts. This may be to communicate safety information or to promote on-site facilities to enhance the visitor experience.
Blue-Dot
Intuitive “blue-dot” interface for mobile app
3-5ft
High level of accuracy
Hardware agnostic
Works with a large variety of hardware providers
