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Digital Wayfinding

Real time digital wayfinding to navigate the indoors just like the outdoors

Improve your visitors’ experience, safety and accessibility with blue-dot navigation, web-based maps, route planning and location alerts.

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Reduction in missed appointments

1 hour

Nurse time saved on average per day from nurses not giving directions to patients


Less hardware than other wayfinding solutions

  • vcu logo
  • nhs
  • ochsner
  • uh logo
  • umc primary logo

    Purple is always willing to think outside of the box and provide solutions. Their passion for wayfinding goes far beyond a tool, the team loves and truly believes in what they do.

    Amanda Crunk
    Director | Department of Digital Health and Innovation @ UMC Health System
  • st georges hosp charity

    We're excited to be utilising Purple to enrich our charity communications mix. It'll allow us to raise awareness of charity initiatives and increase the reach of our mailing list whilst providing secure, accessible and free WiFi to patients and visitors.

    Kate Garner
    Digital Communications & Marketing Officer @ St George’s Healthcare NHS Trust
  • ochsner

    The introduction of a new digital wayfinding capability is not only for convenience, but an integral part of delivering safer, more efficient, and more modern experiences to our community. A large campus can be challenging to navigate, and this is a great way to help make the onsite experience a bit easier.

    Jennifer Bollinger
    Sr. Vice President, Chief Consumer Officer @ Ochsner Health
  • uh logo

    The Purple app is now part of our employee onboarding. For the first day of orientation, part of that orientation is actually to use the app to go find the cafeteria, go find where you need to go. And we’ve been able to bake that in. And it’s been great.

    Kip Lee
    Managing Director of Innovation and Design @ University Hospitals
  • vcu logo

    Purple knows their tech but it's their people and their dedication to their jobs and professionalism that stand out. They understand that digital wayfinding in a healthcare environment is more than just downloading a mobile app.

    Keith Marcum
    Digital Marketing Wayfinding & Engagement Specialist @ VCU Health System
  • nhs croydon

    This state-of-the-art system will not only improve the experience of patients visiting Croydon University Hospital by reducing the stresses that navigating a large site can cause, but will also help them plot the quickest route to their care or to the loved ones they are visiting.

    Dan Rennie-Hale
    Director of Quality and Lead for Patient Experience @ Croydon Health Services NHS Trust

    Here's how it works

    More than a billion people per month use Google Maps; the most popular smartphone app ever. Why should your indoor venue be any different?

    Large buildings and campuses are notoriously complex and difficult to navigate around. Purple’s Digital Wayfinding solutions enable visitors to navigate the indoors like the outdoors, specializing in mapping buildings and transforming floor plans into visually pleasing digital maps that can be used for either a native wayfinding app or a web-based route-planning app.

    Our mobile app uses hybrid technology including BLE beacons, WiFi, and geomagnetic positioning to accurately track a visitor’s location indoors via a ‘blue dot’. By utilizing the built-in magnetometer and other smartphone sensors, we can use the magnetic field inside buildings to pinpoint and track visitors within 3 – 5 feet.

    Our hybrid approach means significantly less hardware is required, so we are extremely cost-effective and can offer competitive pricing.

    blue dot navigation

    Mobile app navigation

    Purple’s mobile navigation app uses an intuitive interface including “blue-dot” navigation, similar to Google Maps. Visitors can navigate their way seamlessly around your facility, even between floors, with turn-by-turn directions that accommodate their accessibility needs.

    Learn more
    web solution laptop

    Web-based Navigation

    Purple’s web-based solution enables visitors to preview digital maps before they arrive and use interactive walking routes on-site. Visitors can pre-plan routes from off-site to on-site to print, email, or use on their mobile device browser.

    Learn more
    wayfinding kiosk

    Interactive Kiosk Display

    Purple’s interactive kiosk displays reduce staff interruptions by letting visitors find their own way around even the most complex of venues with simple indoor maps and interactive directions. When used for maps, the kiosk can display digital signage, as well as useful information for visitors.

    Learn more

    Ready to find out more?

    Book a demo with one of our Indoor Location Services experts.

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    Help visitors get where they need to be, turn by turn and on time

    Visitors can use our “blue dot” technology to create interactive routes when on-site to ensure they get where they need to be, turn by turn and on time, via the safest and most efficient routes. Visitors can also preview digital maps on our web-based solution to pre-plan their routes.

    wayfinding gpshandoff

    Enhance your visitor experience with seamless navigation

    Visitors will always know their next move with our intuitive mobile app, with seamless transitions between floors and buildings as well as points of interest marked out. We are integrated with external applications such as Google Maps, Lyft, and Uber so visitors can navigate to their appointment directly from home.

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    Engage with your visitors with location based alerts

    Using geofencing, you can communicate with your visitors as they’re using the mobile navigation app, via location-based alerts. This may be to communicate safety information or to promote on-site facilities to enhance the visitor experience.

    Download our free 2023 wayfinding features guide

    8 crucial features your wayfinding must have for 2023


    Intuitive “blue-dot” interface for mobile app


    High level of accuracy

    Hardware agnostic

    Works with a large variety of hardware providers

    Purple's Digital Wayfinding Licenses


    Allow visitors to preview digital maps and directions online before they arrive and use interactive walking routes when on-site.

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    Digital display units installed within a venue provide interactive maps, directions and engaging content for visitors. A Web license is required to purchase Kiosk.

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    Precise indoor positioning & navigation in the form of an easy-to-use mobile app that provides long term scalability for large venues. A Web license is required to purchase Mobile.

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    Key features

    Setup, installation and management
    Route planning
    Print and email outputs
    Responsive web design
    Interactive in-venue maps
    Digital signage and multimedia
    Blue-dot navigation
    iOS and Android
    SDK integration
    Location-based notifications

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