wayfinding (3)

Digital Wayfinding

Real time digital wayfinding to navigate the indoors just like the outdoors

Improve your visitors’ experience, safety and accessibility with blue-dot navigation, web-based maps, route planning and location alerts.

Speak to an expert


Reduction in missed appointments

1 hour

Nurse time saved on average per day from nurses not giving directions to patients


Less hardware than other wayfinding solutions

  • vcu logo
  • nhs
  • ochsner
  • uh logo
  • st georges hosp charity

    St George's Hospital Charity are excited to be utilising Purple to enrich our charity communications mix. It will allow us to raise awareness of charity initiatives and increase the reach of our mailing list whilst providing secure, accessible and free WiFi to patients and visitors.

    Kate Garner, Digital Communications & Marketing Officer @ St George’s Healthcare NHS Trust
  • ochsner

    The introduction of a new digital wayfinding capability at Ochsner Medical Center is not only for convenience, but is an integral part of delivering safer, more efficient, and more modern experiences to our community,

    This tool will give users turn-by-turn instructions from home to parking and guide them exactly to their destination. We know that a large campus can be challenging to navigate, and this is a great way to help make the onsite experience a bit easier.

    Jennifer Bollinger, Sr. Vice President, Chief Consumer Officer @ Ochsner Health
  • uh logo

    The Purple app is now part of our employee onboarding. So, for folks who come in and it’s their first day of orientation, part of that orientation is actually to use the app to go find the cafeteria, go find where you need to go. And we’ve been able to bake that in. And it’s been great.

    Kip Lee, Managing Director of Innovation and Design @ University Hospitals
  • vcu logo

    One of the great aspects about working with Purple is their timely responses to our questions, as well as making you (the client) feel empowered to customize their solution (when applicable). In our case, we are seeking to improve VCU Health’s overall indoor navigational experience for patients, visitors, staff, and contractors to our downtown Richmond (Virginia) medical campus.

    Purple knows their tech but it’s their people and their dedication to their jobs and professionalism that stand out. They understand that digital wayfinding in a healthcare environment is more than just downloading a mobile app. It’s a partnership between the client (us) and them to potentially reduce the anxiety a patient might feel before going to a medical appointment, in an unfamiliar location.

    The last thing a patient should have to worry about when going to their medical appointment is where do I park when I arrive, where do I go once inside, and how do I find my car when I’m done? We’re striving to improve the overall experience for our visitors. Our digital wayfinding solution, VCU Health Way Finder, wouldn’t be where it is today, without the continued guidance and support of Purple.

    Keith Marcum, Digital Marketing Wayfinding & Engagement Specialist @ VCU Health System
  • nhs croydon

    We’re completely committed to making the hospital experience as positive as possible for patients and visitors alike. We’ve worked with local groups to hear their feedback and take action.

    This state of the art system will not only improve the experience of patients visiting Croydon University Hospital by reducing the stresses that navigating a large site can cause, but will also help them plot the quickest route to their care or to the loved ones they are visiting.

    Dan Rennie-Hale, Director of Quality and Lead for Patient Experience @ Croydon Health Services NHS Trust

    Here's how it works

    Large buildings and campuses are notoriously complex and difficult to navigate around. Purple’s Digital Wayfinding solutions enable visitors to navigate the indoors like the outdoors, specializing in mapping buildings and transforming floor plans into visually pleasing digital maps that can be used for either a native wayfinding app or a web-based route-planning app.

    Our mobile app uses hybrid technology including BLE beacons, WiFi, and geomagnetic positioning to accurately track a visitor’s location indoors via a ‘blue dot’. By utilizing the built-in magnetometer and other smartphone sensors, we can use the magnetic field inside buildings to pinpoint and track visitors within 3 – 5 feet.

    Our hybrid approach means significantly less hardware is required, so we are extremely cost-effective and can offer competitive pricing.

    blue dot navigation

    Mobile app navigation

    Purple’s mobile navigation app uses an intuitive interface including “blue-dot” navigation, similar to Google Maps. Visitors can navigate their way seamlessly around your facility, even between floors, with turn-by-turn directions.

    Learn more
    web solution laptop

    Web-based Navigation

    Purple’s web-based solution enables visitors to preview digital maps before they arrive and use interactive walking routes on-site. Visitors can pre-plan routes from off-site to on-site to print, email, or use on their mobile device browser.

    Learn more
    wayfinding kiosk

    Interactive Kiosk Display

    Purple’s interactive kiosk displays reduce staff interruptions by letting visitors find their own way around even the most complex of venues with simple indoor maps and interactive directions. When used for maps, the kiosk can display digital signage, as well as useful information for visitors.

    Learn more

    Fancy a demo? Fill out the form below and one of our product experts will be in touch.

    wayfinding bluedot whitebkgd

    Help visitors get where they need to be, turn by turn and on time

    Visitors can use our “blue dot” technology to create interactive routes when on-site to ensure they get where they need to be, turn by turn and on time, via the safest and most efficient routes. Visitors can also preview digital maps on our web-based solution to pre-plan their routes.

    wayfinding gpshandoff

    Enhance your visitor experience with seamless navigation

    Visitors will always know their next move with our intuitive mobile app, with seamless transitions between floors and buildings as well as points of interest marked out. We are integrated with external applications such as Google Maps, Lyft, and Uber so visitors can navigate to their appointment directly from home.


    Engage with your visitors with location based alerts

    Using geofencing, you can communicate with your visitors as they’re using the mobile navigation app, via location-based alerts. This may be to communicate safety information or to promote on-site facilities to enhance the visitor experience.


    Intuitive “blue-dot” interface for mobile app


    High level of accuracy

    Hardware agnostic

    Works with a large variety of hardware providers

    Purple's Digital Wayfinding Licenses


    Allow visitors to preview digital maps and directions online before they arrive and use interactive walking routes when on-site.

    Contact sales


    Digital display units installed within a venue provide interactive maps, directions and engaging content for visitors. A Web license is required to purchase Kiosk.

    Contact sales


    Precise indoor positioning & navigation in the form of an easy-to-use mobile app that provides long term scalability for large venues. A Web license is required to purchase Mobile.

    Contact sales

    Key features

    Setup, installation and management
    Route planning
    Print and email outputs
    Responsive web design
    Interactive in-venue maps
    Digital signage and multimedia
    Blue-dot navigation
    iOS and Android
    SDK integration
    Location-based notifications

    Purple Portal Login

    Please select your region below


    Login now


    Login now


    Login now
    icon-angle icon-bars icon-times