Wayfinding

Navigate the indoors, just like the outdoors

Improve venue safety, accessibility, and the overall visitor experience with blue dot navigation, digital maps, route planning, and location-based messaging.

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Help your visitors get to the right place at the right time

Improve the experience

Deliver up to date and visually pleasing digital maps that help your visitors quickly navigate your venue

Maximize safety

Mark routes as unsafe due to ongoing construction work or direct visitors around highly congested areas

Drive revenue

Location-based messaging allows you to engage with visitors in the right place at the right time

Optimize your space

Analyze location data to identify areas of low utilization and spot where space is needed most

Here’s how it works

We specialize in mapping buildings and transforming floor plans into visually pleasing digital maps that can be displayed online, on kiosks, and in-app; enhancing the navigation experience for your visitors.

Our mobile app uses hybrid technology including BLE beacons, WiFi, and geomagnetic positioning to accurately track a visitor’s location indoors via a ‘blue dot’. By utilizing the built-in magnetometer and other smartphone sensors, we can use the magnetic field inside buildings to pinpoint and track visitors within 3 – 5 feet.

Our hybrid approach means significantly less hardware is required, so we are extremely cost-effective and can offer competitive pricing.

Help visitors get to where they need to be safely, and on time

Visitors can preview digital maps and directions online before they arrive and use interactive walking routes when on-site to ensure they get to where they need to be on time; using the safest and most efficient routes.

Allow visitors to find their way on arrival with interactive kiosks and digital maps

Our digital kiosks provide a visually pleasant navigation experience for visitors and reduce the reliance on reception and other staff to direct visitors. Enable visitors to find their own way on arrival, exploring points of interest, events, and other destinations. Email and print outputs mean visitors can take their planned routes with them.

Deliver an unbeatable blue-dot navigation experience via our mobile app

Offer accurate turn-by-turn directions for visitors within your venue ensuring they always know what their next move is in the form of an easy-to-use mobile app. We offer seamless transitions across floors and between buildings and also connect with external applications such as Google Maps and Uber so the navigation experience continues off-site.

Drive revenue and encourage dwell with accurate and relevant location-based alerts

Deliver notifications and alerts to visitors based on their exact location. Keep visitors up to date with the latest venue information, direct them to key points of interest or simply let them know about an offer or promotion you are currently running.

Fancy a demo? Fill out the form below and one of our product experts will be in touch.

Purple's Wayfinding licenses

Web

Allow visitors to preview digital maps and directions online before they arrive and use interactive walking routes when on-site.

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Kiosk

Digital display units installed within a venue provide interactive maps, directions and engaging content for visitors. A Web license is required to purchase Kiosk.

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Mobile

Precise indoor positioning & navigation in the form of an easy-to-use mobile app that provides long term scalability for large venues. A Web license is required to purchase Mobile.

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Key features

Setup, installation and management
Route planning
Print and email outputs
Responsive web design
Interactive in-venue maps
Digital signage and multimedia
Blue-dot navigation
iOS and Android
SDK integration
Location-based notifications

Wayfinding features

Digital Maps & Kiosks

Beautifully designed floor plans make navigating the most complex venues simple

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Mobile App

Precise indoor positioning and navigation in the form of an easy-to-use mobile app

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Management & Analytics Engine

Manage maps, points of interest and more, all from one place

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Location-Based Messaging

Create virtual boundaries to trigger real time messages to visitors based on their location

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Web Solution

Plan your route with digital maps and directions on any device using our web solution

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Here’s how our customers use Wayfinding

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