Solutions
Attractions
Purple’s Guest WiFi solution allows public attractions to understand who their customers are, and create meaningful engagements to drive loyalty and additional revenue
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Understand your visitors
51% of visitors want to know about events and on-site information in real-time, creating the opportunity for attractions to boost engagement and improve visitor experiences
Our captive portal capability enables attractions to
- Identify who their visitors are through first-hand data collection
- Collect relevant contact and demographic information
- Promote products, services, and news as visitors get online
Provide fantastic experiences
64% of visitors are eager to sign up for loyalty programs in return for personalized messages and promotions, however, 42% of attractions that have existing loyalty programs aren’t promoting them effectively
Our out-of-the-box marketing tools enable attractions to
- Utilize collected data and insights to advertise loyalty programs effectively
- Tailor messaging and promotions that encourage additional spend
- Use real-time promotions to increase upsell opportunities
Encourage visitor engagement
45% of reviews for attractions focus on the start of the journey, highlighting the importance of understanding visitors’ needs and expectations ahead of time
Via review platform integration attractions can
- Improve the visitor experience to drive return visits
- Connect existing review accounts to easily automate review requests
- Personalize surveys to fit different visitor segments for actionable insights
to learn more Integration partners
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Purple has been a great partner in helping us continue to know our customers better and our mission of offering a best-in-class gaming experience.
Greg Cannon
@ Maverick Gaming -
Purple has provided a platform that has helped us achieve our goal of elevating the fan experience.
Matthew Jafarian
Vice President of Digital Strategy and Innovation @ Miami Heat -
Gemma was very helpful in giving me insights into how we might get some valuable benefits from Purple.
Rich Raymont
ICT Manager @ Dreamworld -
Purple has been really proactive in recommendations and implementation. The data is very easy to access and quickly led us to make improvements to our operation. Purple has become one of our core marketing tools.
Anna Prior
Head of Marketing @ British Airways i360
Ready to find out more?
Book a demo with one of our Indoor Location Services experts.
Here's how Purple can help
Boost first-party data collection
By enhancing existing guest WiFi, public attractions can increase the collection of first-party CRM data by 83%.
Doing this enables public attractions to capture more than just the lead booker’s contact details, and de-anonymize guests that have booked through 3rd party websites.
Identify trends
WiFi Analytics reporting allows for a greater understanding of who visitors are using data segmentation to identify trends in interests, expectations, and more!
With a value of $5 per digital profile, contact information and demographic insights are highly valuable to businesses looking to understand their customers.
Increase visitor loyalty
48% of visitors want to be able to earn and use loyalty program rewards at public attractions.
Utilizing our captive portal advertising capabilities provides the perfect opportunity to promote loyalty programs when visitors are the most receptive.
Influence spending
Using tailored marketing messaging can increase visitor spending by 30%!
Making the most of Purple’s built-in marketing functionality ensures relevant and personalized messages are delivered in the right place at the right time to encourage a purchase.
Boost experiences from the start
42% of visitors want offers based on the nearest ride, restaurant, or merchandise outlet.
With 45% of attraction reviews focussing on the start of the journey, making the most of personalized marketing throughout the visitor journey can vastly improve the overall experience.
Provide relevant information
32% of visitors want to avoid the frustration of queuing to pay for food and drink, and 33% say queuing for rides is the most frustrating experience.
Understanding peak times and visitor flow enables parks to inform visitors of wait times for restaurants and rides with the ability to promote alternatives.
Increase real-time engagement
28% of visitors want to receive more real-time information about on-site events and promotions such as grand openings.
With 50-60% of a park’s revenue coming from general admissions there is a huge opportunity to increase revenue while visitors are on-site.
Above and beyond facilitation
44% of theme park visitors would find it more convenient if they could pre-order souvenirs and merchandise.
Using a number of marketing functions such as location-based messaging, parks can encourage the pre-purchase of merchandise when visitors are in idle spaces such as queues.
Get visitors online quickly
23% of visitors don’t want to supply personal details more than once.
The utilization of our captive portal function allows users to connect at the click of a button after the initial login, and their data is safely stored in the Purple platform protecting their experience and keeping them connected to receive relevant marketing.
Promote merchandise ahead of time
25% of visitors want to avoid queuing to pay for merchandise providing an opportunity for public attractions to boost revenue and improve visitor experiences.
Real-time promotions allow businesses to engage with customers at the right time before the end of their journey to encourage additional spend.
Create long term customer relationships
20% of public attractions have no loyalty program in place and 42% of those that do, aren’t effectively promoting its benefits.
Purple’s marketing automation capabilities enhance the promotion of loyalty programs to visitors at the right time, increasing sign-ups and creating long-term loyalty resulting in return visits and an increased lifetime value.
Reward visitors for feedback
46% of visitors would spend more if they received offers for their next visit.
Reward visitors for providing feedback about their experience by using automated surveys to identify themes, and what can be done to improve future experiences.
