Solutions
Retail Guest WiFi Solutions
Purple’s Guest WiFi, occupancy and location solutions for retail provide businesses with the most comprehensive, flexible and proven analytics platform that helps retailers get to know their customers, increase loyalty and generate revenue
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Get to know your customers
83% of customers are willing to share their data in exchange for a more personalized experience, and with 89% of people still shopping in-store retailers need to capture their customers’ data to link their offline and online experiences.
Purple’s retail solutions allow retailers to:
- Collect data and contact information from their customers
- Understand customer behavior and occupancy as they move around the venue
- Increase in-store customer engagement
Encourage loyalty
57% of consumers spend more on brands to which they are loyal making it more important than ever for retailers to increase their customer loyalty.
The Purple Platform enables retailers to encourage loyalty by prompting engagement with loyalty programs collecting real time feedback from their visitors. This helps retailers to:
- Drive loyalty scheme participation
- Use feedback to impact change in the venue
- Remarket to previous customers to create a long term relationship
- Reward repeat visits and join up online and offline
Grow your revenue
Promotions have triggered in-store purchases for 91% of customers and 16% of unplanned purchases were made as a result of in-store promotions, showing the importance of reaching your customers at the right time to increase your revenue.
The Purple Platform enables you to:
- Increase upsell opportunities using real time promotions
- Increase your scope for personalization and personalized promotions with data capture
- Integrate with your existing CRM or email platform to reach your customers
to learn more Integration partners
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Purple has been a fantastic partner! They are always excited to support our business objectives and quick to respond to any emails/requests we may have enabling us to deliver against our organizational goals.
Matthew Gao
Marketing Manager @ Walmart Canada -
Our experience with Purple has been seamless from the start and has provided us with valuable customer insight & data that is pivotal for our marketing outreach.
Meghan Drake
Senior Marketing Specialist @ Madison International Realty -
We now actively track consumer sentiment via micro surveys to track performance in key areas of the business. It enables us to react to what our customers demand and we can also use the data to act as a motivational tool with our front-of-house staff to deliver feedback.
Andrew Jones
Data & Insights Manager @ Liverpool ONE -
Purple is such a lovely company to work with, they are supportive and someone is always on hand to help with any questions. Frequent catch-ups between ourselves and Purple allow us to discover new opportunities to expand the use of the product as well as analyse the current results.
Beth Parry
Digital Marketing Executive @ Swansway Garages -
WiFi is the source that provides us the majority of our new records.
Jhon Montañez
Relationship Marketing Analyst @ Parque Arauco Colombia
Ready to find out more?
Book a demo with one of our Indoor Location Services experts.
Here's how Purple can help
Increase in-store engagement
89% of consumers have shopped in-store in the last year with over 70% saying they would log into guest WiFi while shopping.
The Purple Platform enables you to engage with your customers early in their shopping experience and ensure they have a great brand experience as well as greeting them personally on repeat visits.
Gather contact information
86% of customers are willing to share their data to create a more personalized experience.
Purple’s Guest WiFi analytics solution allows you to collect new visitor data as customers connect to WiFI either through their email or social media credentials.
Understand your customers
2 out of 3 shoppers feel it’s important that brands understand their needs.
With Purple’s built-in microsurvey function, you can find out more about your customers such as where they’ve travelled from or what they think of your venue so far.
Understand customer behavior
73% of consumers say a good experience is key in influencing their brand loyalties.
Understand footfall, how customers move around your space and track customer hotspots to maximize their experience and keep them returning.
Increase your loyalty program penetration
It costs 5x more to attract a new customer than keep an existing one so increasing loyalty can help retailers reduce cost while increasing revenue.
69% of consumers think its important retailers promote their loyalty program. With Purple you can prompt sign up to your program via the customizable splash page.
Reward repeat visits
73% of consumers would be more loyal to a store that rewards them for visiting.
Purple’s solution processes how many times a customer has visited and can send them promotions or communications based on their visit count, to reward repeat visit
Remarket to your customers
71% of customers feel frustrated with an impersonal shopping experience, either online or in-store.
With the Purple Platform you can send your customers a welcome (or welcome back!) email following their visit to your store to make them feel valued, as well as keeping them in the loop with new products and promotions.
Understand your customers’ needs
Information gathered at the point of experience is 40% more accurate than feedback gathered as quickly as 24 hours later.
Purple’s built in microsurvey feature allows you to collect feedback from your customers in real time, ensuring you can understanding work quicker and more efficiently to meet customer needs.
Real-time promotions
91% of consumers have bought something as a result of a promotion in-store.
The Purple Platform enables retailers to distribute real-time promotions to customers in their store to capture their attention and increase sales.
Integrate across your software
41.2% of consumers believe that improving personalized services such as text messages and emails while in-store will keep retail stores relevant.
Integrate the Purple Platform with your existing CRM or mailing system to keep consistency. Purple can connect with Salesforce, MailChimp, Dotmailer and many more connectors.
Create upselling opportunities
16% of unplanned purchases were as a result of in-store promotions.
Use your in-store WiFi to upsell to your customers in real time. Give them personalized promotions, let them know about new products and tell them when something they’ve been browsing online comes back into stock with the Purple Platform.
Enhance your personalization
77% of customers are more likely to pick a retailer that offers personalization and loyalty programs over one that doesn’t.
Give your customers a memorable experience both on and offline, and engage with them using the personalization tools available on the Purple Platform.
