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Solutions

Retail Guest WiFi Solutions

Purple’s Guest WiFi, occupancy and location solutions for retail provide businesses with the most comprehensive, flexible and proven analytics platform that helps retailers get to know their customers, increase loyalty and generate revenue

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69%

Of consumers think it's important that retailers promote loyalty rewards schemes

89%

Of consumers shopped in store in the last year

73%

Of customers use multiple channels during their shopping journey

83%

Of consumers are willing to share their data for a more personalized experience

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Get to know your customers

83% of customers are willing to share their data in exchange for a more personalized experience, and with 89% of people still shopping in-store retailers need to capture their customers’ data to link their offline and online experiences.

Purple’s retail solutions allow retailers to:

  • Collect data and contact information from their customers
  • Understand customer behavior and occupancy as they move around the venue
  • Increase in-store customer engagement
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Encourage loyalty

57% of consumers spend more on brands to which they are loyal making it more important than ever for retailers to increase their customer loyalty.

The Purple Platform enables retailers to encourage loyalty by prompting engagement with loyalty programs collecting real time feedback from their visitors. This helps retailers to:

  • Drive loyalty scheme participation
  • Use feedback to impact change in the venue
  • Remarket to previous customers to create a long term relationship
  • Reward repeat visits and join up online and offline
retail store rewards

Grow your revenue

Promotions have triggered in-store purchases for 91% of customers and 16% of unplanned purchases were made as a result of in-store promotions, showing the importance of reaching your customers at the right time to increase your revenue.

The Purple Platform enables you to:

  • Increase upsell opportunities using real time promotions
  • Increase your scope for personalization and personalized promotions with data capture
  • Integrate with your existing CRM or email platform to reach your customers
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Integration partners

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  • walmart canada logo

    Purple has been a fantastic partner! They are always excited to support our business objectives and quick to respond to any emails/requests we may have enabling us to deliver against our organizational goals.

    Matthew Gao, Marketing Manager @ Walmart Canada
  • madison international realty

    Our experience with Purple has been seamless from the start and has provided us with valuable customer insight & data that is pivotal for our marketing outreach.

    Meghan Drake, Senior Marketing Specialist @ Madison International Realty
  • The Customer Success team at Purple really works with their clients to achieve the best out of their fantastic product. I have worked closely with Helen now for a number of months and in that time we’ve taken our usage of the Purple platform to the next level.

    We now actively track consumer sentiment via micro surveys to track performance in key areas of the business. Not only does it enable us to react to what our customers demand, we can also use the data to act as a motivational tool with our front of house staff to deliver feedback on their daily work.

    We are working on plenty of other different success plans and I look forward to seeing what they deliver!

    Andrew Jones, Data & Insights Manager @ Liverpool ONE
  • swansway motor group rebrand

    Purple such a lovely company to work with, they are supportive and someone is always on hand to help with any questions you may have. Frequent catch ups are had between ourselves and Purple which allow us to discover new opportunities to expand the use of the product and its offerings as well as analyse the current results.

    Beth Parry, Digital Marketing Executive @ Swansway Garages
  • logo parque arauco

    WiFi is the source that provides us the majority of our new records.

    Jhon Montañez, Relationship Marketing Analyst @ Parque Arauco Colombia

    Fancy a demo? Fill out the form below and one of our product experts will be in touch.

    Here's how Purple can help

    Get to know your customers

    retail store login (2)

    Increase in-store engagement

    89% of consumers have shopped in-store in the last year with over 70% saying they would log into guest WiFi while shopping.

    The Purple Platform enables you to engage with your customers early in their shopping experience and ensure they have a great brand experience as well as greeting them personally on repeat visits.

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    Gather contact information

    86% of customers are willing to share their data to create a more personalized experience.

    Purple’s Guest WiFi analytics solution allows you to collect new visitor data as customers connect to WiFI either through their email or social media credentials.

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    Understand your customers

    2 out of 3 shoppers feel it’s important that brands understand their needs.

    With Purple’s built-in microsurvey function, you can find out more about your customers such as where they’ve travelled from or what they think of your venue so far.

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    Understand customer behavior

    73% of consumers say a good experience is key in influencing their brand loyalties.

    Understand footfall, how customers move around your space and track customer hotspots to maximize their experience and keep them returning.

    Increase loyalty

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    Increase your loyalty program penetration

    It costs 5x more to attract a new customer than keep an existing one so increasing loyalty can help retailers reduce cost while increasing revenue.

    69% of consumers think its important retailers promote their loyalty program. With Purple you can prompt sign up to your program via the customizable splash page.

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    Reward repeat visits

    73% of consumers would be more loyal to a store that rewards them for visiting.

    Purple’s solution processes how many times a customer has visited and can send them promotions or communications based on their visit count, to reward repeat visit

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    Remarket to your customers

    71% of customers feel frustrated with an impersonal shopping experience, either online or in-store.

    With the Purple Platform you can send your customers a welcome (or welcome back!) email following their visit to your store to make them feel valued, as well as keeping them in the loop with new products and promotions.

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    Understand your customers’ needs

    Information gathered at the point of experience is 40% more accurate than feedback gathered as quickly as 24 hours later.

    Purple’s built in microsurvey feature allows you to collect feedback from your customers in real time, ensuring you can understanding work quicker and more efficiently to meet customer needs.

    Grow your revenue

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    Real-time promotions

    91% of consumers have bought something as a result of a promotion in-store.

    The Purple Platform enables retailers to distribute real-time promotions to customers in their store to capture their attention and increase sales.

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    Integrate across your software

    41.2% of consumers believe that improving personalized services such as text messages and emails while in-store will keep retail stores relevant.

    Integrate the Purple Platform with your existing CRM or mailing system to keep consistency. Purple can connect with Salesforce, MailChimp, Dotmailer and many more connectors.

    gas station rewards

    Create upselling opportunities

    16% of unplanned purchases were as a result of in-store promotions.

    Use your in-store WiFi to upsell to your customers in real time. Give them personalized promotions, let them know about new products and tell them when something they’ve been browsing online comes back into stock with the Purple Platform.

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    Enhance your personalization

    77% of customers are more likely to pick a retailer that offers personalization and loyalty programs over one that doesn’t.

    Give your customers a memorable experience both on and offline, and engage with them using the personalization tools available on the Purple Platform.

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