Know the fans in your seats, not just the people who bought the tickets

Match-day WiFi that turns a sell-out crowd into consented fan data, gives sponsors a moment every fan sees and keeps EPOS, staff and kit on their own secure networks. One platform, run on the access points you already own.

• 400+ CRM and marketing connectors
• Sponsor-branded fan sign-in
• xPSK for EPOS and match-day kit
• ISO 27001 certified

A typical stadium today

• Ticket data names the buyer, not the friends and family sitting beside them
• Sponsors get a logo board and an estimate of how many people saw it
• One open network, the same for a cup tie, a concert and a trade show
• EPOS, cameras and staff tablets sharing a password with the concourse

With Purple

• Every fan who connects signs in with consent, so you know who was actually in the ground
• Sponsors get a branded sign-in moment and answers to their own question, as JetBlue did at the Brooklyn Nets
• Each event gets its own sign-in and its own preference tag in your CRM, as NEC Group does
• Every device gets its own key and VLAN, and staff sign in with their own account

Turn a sell-out crowd into a fan database you own

Fans sign in with email, a social account or your own app login in a few taps, on a page in your club's colours. Every sign-in carries UK GDPR consent and flows into your CRM through 400+ data connectors, including Salesforce, HubSpot and Braze, so the people in your seats become people you can talk to after the final whistle.

• The Brooklyn Nets captured 11,887 fan records in week one, against a target of 10,000 in a month
• 56% of connecting Nets fans opted in to hear from the team
• Churchill Downs collected a zip code from 99.9% of 3,650 sign-ins, with a 79% opt-in rate
• Social sign-in and email verification mean records arrive ready to use

Add one question to the sign-in and you learn something your ticketing data never will. Ottawa Sports and Entertainment Group asked why people visited and got 1,089 answers.

Sell sponsors a moment every connected fan sees

The sign-in page is the first screen a fan looks at once they are inside the ground. Put a partner's brand on it, ask the question they want answered and send fans on to their offer. Sponsors walk away with answers and clicks, not an estimate of who might have looked at a board.

• The Nets gathered 9,734 home-airport answers for sponsor JetBlue
• Rolex sponsored the sign-in pages at the Tryon equestrian centre for 12 months
• Arena GNP sent more than 9,600 fans on to partner Mundo Imperial's website
• Change the sponsor, the offer or the question by fixture, with no change to the network

Every event its own sign-in, every fan tagged by what they came for

A football match, a boxing night and a trade show draw different crowds. Give each one its own network name and sign-in page, and every fan's record carries the events they attended. Your next on-sale goes to people who have already shown up for something like it.

• NEC Group adds over 400,000 opted-in, preference-tagged records a year this way
• European Tour Group fans sign in with their MyTour account, which carried 46% of sign-ins across eight events
• Leyton Orient used a micro survey in two stands to ask fans about its new order-ahead refreshments service
• Sign-in pages follow the language set on each fan's phone

Staff, stewards and kit on their own secure networks

Match day runs on more than the fans' phones. EPOS terminals, door controllers, cameras and AV kit need a stable connection, and so do the stewards, caterers and contractors who arrive for one day. xPSK gives every device its own key and VLAN, and staff sign in with their own account instead of a shared password.

• Works under your vendor's name: iPSK on Cisco, DPSK on Ruckus, MPSK on HPE Aruba and Juniper Mist, PPSK on Extreme and UniFi
• EPOS on its own VLAN, isolated from the fan network, as PCI DSS expects
• Time-limited keys for caterers and contractors, with no MDM needed
• Staff sign in with Microsoft Entra ID, Okta or Google Workspace, and leavers are revoked automatically

Fan data that pays its way from the first fixture

Clubs, arenas and event organisers use Purple to grow their CRM, give sponsors measurable value and learn who their audience really is. These are results from venues already live.

Figures from Purple customer results: Brooklyn Nets, NEC Group, Churchill Downs and Formula 1 Gran Premio de la Ciudad de México.

Free brochure

Take this page into your next budget meeting

Everything on this page as an eight-page PDF brochure, ready to share with the people who sign off your network spend.

See your stadium as a fan data platform

Tell us about your venue, your events and your sponsors, and we will show you how fan sign-in, sponsor inventory and back-of-house networks would work on your hardware.

• Works with Cisco Meraki, HPE Aruba, Ruckus, Juniper Mist, Ubiquiti UniFi, Cambium, Extreme and Fortinet
• Connects to Salesforce, HubSpot, Braze and 400+ more CRM and marketing platforms
• ISO 27001 certified, UK GDPR and CCPA compliant