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Solutions

WiFi for Stadiums and Arenas

Purple’s Guest WiFi solution for stadiums and arenas provides large venues with the industry's leading indoor analytics platform to identify visitors and build detailed profiles, increase return rates, and boost average spend.

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25%

of sports fans say free stadium-wide WiFi would improve their match day experience

90%

of sports fans use a mobile device while they are watching the game

94%

of sports teams think innovation is important but only 46% are implementing an innovation strategy

83%

of consumers are willing to share their data for a more personalized experience

stadiums log in

Get to know your visitors

83% of consumers are willing to share their data in exchange for a more personalized experience, and with 90% of sports fans use their mobile device while they are watching the game, Purple’s stadium WiFi solution is crucial to gathering information from your visitors.

Our captive portal functionality enables stadiums and arenas to

  • Collect demographic data and contact information from visitors even if they’ve booked through a 3rd party ticket vendor
  • Gather feedback from your visitors to enhance their experience and use surveys to understand their needs
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Increase return rates

73% of consumers say a good experience is key in influencing their brand loyalties, and with personalized promotions of other games, events and tours you can create a long term relationship with your customers.

Purple’s stadium WiFi encourages loyalty by prompting engagement with loyalty programs and collecting real time feedback from visitors. This helps to

  • Drive loyalty scheme participation
  • Use feedback to impact change in the venue
  • Remarket to previous customers to create a long term relationship
  • Reward repeat visits and loyal fans
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Increase visitor spend

91% of visitors are receptive to real-time promotions and 59% would spend more on concessions if they knew wait times were less than 10 minutes, showing the importance of reaching your customers at the right place and the right time to increase your revenue.

Purple’s stadium WiFi solution enables you to

  • Increase personalized upselling opportunities using real time promotions
  • Optimize your venue by tracking behavior and hotspots as visitors move around the stadium
  • Drive sponsorship and advertising revenue streams through the captive portal

Integration partners

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  • The team at Purple has been really proactive in their recommendations and implementation of the Responsibility Survey and Tripadvisor connector for us at BAi360. The data is very easy to access on the platform and quickly led us to make improvements to our operation. Purple has become one of our core marketing tools.

    Anna Prior, Head of Marketing @ British Airways i360

    Fancy a demo? Fill out the form below and one of our product experts will be in touch.

    Here's how Purple can help

    Get to know your visitors

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    Gather demographic information

    130 million unique fans attend sports games annually in the USA, but without capturing their data, stadiums and arenas have no way of seeing who is in their venue. 

    90% of sports fans use a mobile device while they are watching the game. Purple’s captive portal enables you to engage with fans and gather their demographic and social media information as soon as they enter your stadium, so you know exactly who was in your venue and when.

    stadiums log in

    Gather contact information

    44% of fans have bought tickets from a third party meaning stadiums miss out on gathering their contact information. 

    Purple’s stadium WiFi solution enables you to collect visitor contact data as customers connect to WiFi either through their email or social media credentials, so you can add them to your customer database.

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    Gather customer feedback in real time

    Information gathered at the point of experience is 40% more accurate than feedback gathered as quickly as 24 hours later. 

    The built in MicroSurvey and NPS features allow you to collect feedback from fans in real time, ensuring you can understanding work quicker and more efficiently to meet their needs.

    stadiums survey

    Understand your visitors’ needs

    2 out of 3 of consumers feel it’s important that brands understand them

    With Purple’s built-in MicroSurvey function, you can find out even more about your customers, such as where they’ve travelled from, what would enhance their experience and more.

    Increase return rates

    stadiums loyalty

    Increase your loyalty program penetration

    65% of fans are interested in joining a loyalty program but only 3% are in one. 

    Use stadium WiFi to promote your loyalty program as visitors get online and utilize interstitial advertising to drive additional interest while they’re in your venue.

    stadiums rewards coupon

    Reward repeat visits

    73% of consumers would be more loyal to venues that reward them for visiting. 

    Detailed WiFi analytics process how many times a fan has visited your stadium or arena and send them promotions or communications based on their visit count, to reward their repeat visits.

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    Remarket to your customers

    It costs 5x more to attract a new customer than keep an existing one so increasing loyalty can help reduce cost while increasing revenue. 

    With the Purple’s stadium WiFi you can send your customers a welcome (or welcome back!) email following their visit as well as promoting other events and concession stands within your venue.

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    Enhance your personalization

    77% of visitors are more likely to engage with brands and content when the experience and message is personalized.

    Create memorable experiences and long-term relationships with visitors using stadium WiFi to build unbeatable customer experiences.

    Increase visitor spend

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    Real-time promotions

    91% of consumers have bought something as a result of a promotion while shopping in person. 

    Purple’s stadium WiFi enables businesses  to distribute real-time promotions to customers while they’re in your stadium to capture their attention increase their spend.

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    Increase sponsorship and advertising opportunities

    Seven out of ten spectators can correctly identify a product advertised to them at a sporting event.

    With the Purple Platform, you can use your WiFi as a sponsorship opportunity to either promote your own products or sell them as advertising opportunities for your sponsors. 

    stadiums upcoming events

    Create upselling opportunities

    16% of unplanned purchases were as a result of in-venue promotions.

    Make the most of stadium WiFi’s marketing capabilities to upsell to visitors in real-time. Give them personalized promotions for concessions stands, let them know about new products and promote events they may be interested in.

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    Optimize your venue layout

    59% of fans would spend more on concessions if they knew wait times were less than 10 minutes

    Use Purple to understand dwell time and how visitors move around your stadium. Track customer hotspots to reduce bottlenecks to decrease their waiting time.


    297456+

    Unique visits

    Case Studies

    Miami HEAT

    Miami’s American Airlines Arena is an internationally renowned venue that showcases world-class events. Alongside a full season of games, the American Airlines Arena hosts 80+ non-basketball events each year, including A-list concerts, family shows, national conferences, and more. The arena has a capacity of 21,000 and hosts approximately 1.5 to 2 million visitors each year.

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