Solutions
WiFi for Stadiums and Arenas
Purple’s Guest WiFi solution for stadiums and arenas provides large venues with the industry's leading indoor analytics platform to identify visitors and build detailed profiles, increase return rates, and boost average spend.
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Get to know your visitors
83% of consumers are willing to share their data in exchange for a more personalized experience, and with 90% of sports fans use their mobile device while they are watching the game, Purple’s stadium WiFi solution is crucial to gathering information from your visitors.
Our captive portal functionality enables stadiums and arenas to
- Collect demographic data and contact information from visitors even if they’ve booked through a 3rd party ticket vendor
- Gather feedback from your visitors to enhance their experience and use surveys to understand their needs
Increase return rates
73% of consumers say a good experience is key in influencing their brand loyalties, and with personalized promotions of other games, events and tours you can create a long term relationship with your customers.
Purple’s stadium WiFi encourages loyalty by prompting engagement with loyalty programs and collecting real time feedback from visitors. This helps to
- Drive loyalty scheme participation
- Use feedback to impact change in the venue
- Remarket to previous customers to create a long term relationship
- Reward repeat visits and loyal fans
Increase visitor spend
91% of visitors are receptive to real-time promotions and 59% would spend more on concessions if they knew wait times were less than 10 minutes, showing the importance of reaching your customers at the right place and the right time to increase your revenue.
Purple’s stadium WiFi solution enables you to
- Increase personalized upselling opportunities using real time promotions
- Optimize your venue by tracking behavior and hotspots as visitors move around the stadium
- Drive sponsorship and advertising revenue streams through the captive portal
to learn more Integration partners
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Purple has been a great partner in helping us continue to know our customers better and our mission of offering a best-in-class gaming experience.
Greg Cannon
@ Maverick Gaming -
Purple has provided a platform that has helped us achieve our goal of elevating the fan experience.
Matthew Jafarian
Vice President of Digital Strategy and Innovation @ Miami Heat -
Gemma was very helpful in giving me insights into how we might get some valuable benefits from Purple.
Rich Raymont
ICT Manager @ Dreamworld -
Purple has been really proactive in recommendations and implementation. The data is very easy to access and quickly led us to make improvements to our operation. Purple has become one of our core marketing tools.
Anna Prior
Head of Marketing @ British Airways i360
Ready to find out more?
Book a demo with one of our Indoor Location Services experts.
Here's how Purple can help
Gather demographic information
130 million unique fans attend sports games annually in the USA, but without capturing their data, stadiums and arenas have no way of seeing who is in their venue.
90% of sports fans use a mobile device while they are watching the game. Purple’s captive portal enables you to engage with fans and gather their demographic and social media information as soon as they enter your stadium, so you know exactly who was in your venue and when.
Gather contact information
44% of fans have bought tickets from a third party meaning stadiums miss out on gathering their contact information.
Purple’s stadium WiFi solution enables you to collect visitor contact data as customers connect to WiFi either through their email or social media credentials, so you can add them to your customer database.
Gather customer feedback in real time
Information gathered at the point of experience is 40% more accurate than feedback gathered as quickly as 24 hours later.
The built in MicroSurvey and NPS features allow you to collect feedback from fans in real time, ensuring you can understanding work quicker and more efficiently to meet their needs.
Understand your visitors’ needs
2 out of 3 of consumers feel it’s important that brands understand them
With Purple’s built-in MicroSurvey function, you can find out even more about your customers, such as where they’ve travelled from, what would enhance their experience and more.
Increase your loyalty program penetration
65% of fans are interested in joining a loyalty program but only 3% are in one.
Use stadium WiFi to promote your loyalty program as visitors get online and utilize interstitial advertising to drive additional interest while they’re in your venue.
Reward repeat visits
73% of consumers would be more loyal to venues that reward them for visiting.
Detailed WiFi analytics process how many times a fan has visited your stadium or arena and send them promotions or communications based on their visit count, to reward their repeat visits.
Remarket to your customers
It costs 5x more to attract a new customer than keep an existing one so increasing loyalty can help reduce cost while increasing revenue.
With the Purple’s stadium WiFi you can send your customers a welcome (or welcome back!) email following their visit as well as promoting other events and concession stands within your venue.
Enhance your personalization
77% of visitors are more likely to engage with brands and content when the experience and message is personalized.
Create memorable experiences and long-term relationships with visitors using stadium WiFi to build unbeatable customer experiences.
Real-time promotions
91% of consumers have bought something as a result of a promotion while shopping in person.
Purple’s stadium WiFi enables businesses to distribute real-time promotions to customers while they’re in your stadium to capture their attention increase their spend.
Increase sponsorship and advertising opportunities
Seven out of ten spectators can correctly identify a product advertised to them at a sporting event.
With the Purple Platform, you can use your WiFi as a sponsorship opportunity to either promote your own products or sell them as advertising opportunities for your sponsors.
Create upselling opportunities
16% of unplanned purchases were as a result of in-venue promotions.
Make the most of stadium WiFi’s marketing capabilities to upsell to visitors in real-time. Give them personalized promotions for concessions stands, let them know about new products and promote events they may be interested in.
Optimize your venue layout
59% of fans would spend more on concessions if they knew wait times were less than 10 minutes
Use Purple to understand dwell time and how visitors move around your stadium. Track customer hotspots to reduce bottlenecks to decrease their waiting time.
