Capture Customer Data
Get to know your customers, gather compliant data and push your data to your CRM
Get to know more about your customers
Find out the important information you need to know about your customers to provide them with a better experience. Capture demographic data as well as insight on their interests and behaviors when they access your WiFi
Custom fields to ask the questions important to you
Multiple log-in options including forms and social log-in
Increase your knowledge with each visit through progressive profiling
Maintain the quality of the data captured using Purple Verify
Compliant and secure data you can trust
Have peace of mind that all of your customer data is collected and controlled in a way that maintains their privacy, while protecting you from regulatory obstacles
Compliant with international privacy regulations including GDPR
Upload your own Ts&Cs and manage marketing opt-in
Completely customizable to your requirements
Data held on the Purple Platform is secured with user access
Push your data to your CRM or other key systems
We know that WiFi data is only one element of your overall customer data ecosystem, and that you want one single source of truth. We make it easy for you to push your data wherever you need it via our API or connectors.
Connects natively to many CRM systems
API available to take the data where you need it
Over 400 connectors available
Create a single source of truth