Alhambra gets shoppers online

Alhambra shopping centre
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Alhambra take advantage of new collaboration between Purple WiFi and Ruckus Wireless

The company

The Alhambra Centre is a 170,000 sq ft shopping centre located in the North of England, providing retail space to 40 well known and popular retailers including Next, Primark and T.K.Maxx.  The business didn’t have any free WiFi provision previously so this was a significant project for Alhambra to undertake in the run up to the festive season and the peak of the retail calendar.

Why Alhambra chose the Purple and Ruckus solution

Marketing Manager, Stephanie Higham, contacted a number of suppliers with a clear brief to deliver a cost effective service that would include an easy to manage, back end system. The centre wanted to be able to see who was logging in to the free WiFi, for what purpose and at what times, to feedback vital information to plan future marketing promotions and events.

“We were determined to offer customers a free WiFi service that would assist them while shopping and encourage dwell time within the centre.  The solution would help drive shoppers towards the centre’s new website and to engage with our social media accounts.”

Easy install and easy to use

The decision to install Ruckus and Purple WiFi was driven by recommendations from other Centres within the retail group, with cost being an additional key consideration. Installation went smoothly, including full testing, and the solution met the customer’s specific requirements, with 6 APs that cover the public areas of the Centre with hardware located back of house.

“Both staff and retailers within the centre have fed back that it’s fast, reliable and easy to connect to and we have a simple hyperlink that allows us log in to the management system and view all of our reports. Overall the experience has been good and the team ensured that we had support every step of the way. Install was arranged and completed quickly and we were up and running by Christmas.”

Results so far

“The experience of working with Ruckus and Purple WiFi was really good, the team couldn’t have been more helpful.  We can now see who is logging in and where they are in the centre when they use the service, all of which gives us valuable consumer insight upon which we can build more effective marketing campaigns.” – Stephanie Higham, Marketing Manager

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