Unlock powerful insights with Guest WiFi analytics.
Understand your physical space with website-level Guest WiFi analytics. Leverage demographics, behavior, return rates, and more, and embrace insights to fuel your business strategy.
Guest WiFi analytics to drive success
- Gather website-level data and analytics from your physical space
- Access and report on network, marketing, and behavioral analytics
- Compare and contrast venue performance across your estate
- Track venue trends, like visit frequency and new vs repeat visits
Guest WiFi analytics to manage network health
- Identify areas of concern and insights for effective troubleshooting
- Drill down into estate, location, and hardware-specific overviews
- Monitor speed test data and authentication rates to optimize experiences
- Surface download and behavioral data to identify network misuse
Guest WiFi analytics for actionable marketing insights
- Monitor user numbers for performance, engagement, and usage tactics
- Surface repeat visit trends to emphasize loyalty and marketing campaigns
- Leverage marketing opt-in insights to track ROI for your Guest WiFi
- Identify lapsed customer trends for those who opt out to mitigate drop-offs
Guest WiFi analytics to optimize venue operations
- Understand when your venue is busiest by day and hour for resource efficiency
- Compare venue to venue performance, using insights to drive decisions
- Highlight opportunities to optimize and improve the customer journey
- Embrace value for money with Guest WiFi plans to fit your business needs
Generate revenue from Guest WiFi analytics
Collect first-party data, capture valuable insights, and create actions to drive revenue. It’s no wonder many businesses have already benefited from an incredible return on their investment.
Connect
- Secure captive portal
- Branded splash pages
- 25 supported languages
- Network analytics
- Monitor speed and venue coverage
- Compliance with major data laws
Capture
- First-party data capture
- CRM integration
- Detailed WiFi analytics
- Behavioral insights
- Email address verification
- Access to our support team
Engage
- Customized access journeys
- Personalized communications
- Advanced WiFi analytics
- Full suite integrations
- Passpoint and profile authentication
- Fully managed service options
We are continually looking for new ways to enhance the customer experience, and Purple has helped us do just that, with the added benefit of customer insight.
90%
reduction in the need for IT engineers to visit sites physically
4m
visits that resulted in a WiFi login at a restaurant per year
2.5m
unique Guest WiFi users captured in the CRM in the first two years
Power strategic decisions with Guest WiFi
Fuel your business with Guest WiFi solutions designed to benefit your bottom line. See what you stand to gain using our ROI calculator, or compare our plans and pricing in more detail.
WiFi analytics questions
What does Purple WiFi analytics measure?
Purple WiFi analytics measures footfall (visitor count), dwell time, repeat visit rate, peak occupancy by hour and day, and visitor-to-staff ratio. Data is captured passively from device probe signals on your existing access points - no extra hardware is required for most Cisco Meraki, HPE Aruba, Ruckus, Juniper Mist, Ubiquiti UniFi, Cambium, Extreme, or Fortinet deployments.
How does WiFi analytics support location tracking in a venue?
Purple maps zone-level dwell time and visitor flow across your floor plan. You can see which areas attract the most footfall, identify under-utilised spaces, and compare occupancy by day, week, or season - all from probe data your access points already broadcast, without requiring Bluetooth beacons or additional sensors.
Does Purple WiFi analytics comply with GDPR and UK data protection rules?
Yes. Purple anonymises device MAC addresses before storage, does not build persistent profiles of identifiable individuals, and processes data within the UK and EEA under a signed Data Processing Agreement. Venue operators receive aggregate analytics - footfall counts, average dwell time, zone occupancy - not personally identifiable tracking records.
How does WiFi analytics data integrate with my existing tools?
Purple connects to CRM platforms, POS systems, and marketing tools via webhooks, REST API, and native integrations. Common patterns include passing footfall data to Salesforce or HubSpot for marketing ROI attribution, correlating dwell time with POS revenue in retail, and feeding occupancy figures to building management dashboards.
How accurate is Purple footfall data compared to door counters?
WiFi probe-based footfall typically reaches 80-90% of door-counter accuracy in high-density consumer environments, and exceeds door counters for multi-zone dwell and repeat-visit analysis (metrics door counters cannot capture at all). Accuracy is highest in venues where visitors carry smartphones - retail, hospitality, stadiums, and healthcare waiting areas.
Power up with Guest WiFi analytics
Maximize data-led decisions across your business with Guest WiFi that lets you do just that. Speak to an expert to get started.