Blogs

Category: Customer surveys

arena wifi blog header
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Arenas across the globe are continually looking to embrace the latest technologies that effectively provide visitors with memorable experiences while delivering a strong return on investment. One of the most popular solutions has become guest WiFi which Forbes highlighted as “a true service differentiator with fans.” No longer just a nice to have, guest WiFi…

real time passenger feedback for airports
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Providing internet access to passengers is an essential part of the airport experience. However, it can also be a challenge for airports to provide a secure, reliable, and cost-effective Guest WiFi network. Thankfully, airports are increasingly turning to guest WiFi solutions like Purple to help deliver great online experiences and inform changes to benefit offline…

how retail marketing must evolve for 2023
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Businesses in all verticals have felt the impact of the challenging and ever-changing economic landscape, with many still working to overcome the impact that the COVID pandemic has had on supply chains and global inflationary pressures. In addition to these tough challenges, businesses are fighting to stay competitive and retain customers in a world where…

what does successful promotional marketing look like? header image
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Successful promotional marketing allows businesses to grow and scale over time creating brand loyalty and recognition. In this blog, we’re going to cover how businesses can use Purple’s Guest WiFi solution to achieve a more granular and focused approach to their marketing and a better understanding of who their customers are. 62% of consumers would…

customer surveys in fashion retailers
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Customer surveys in all retail environments have been vital to the long-term success and survival of some of the world’s leading brands, and yet they are not seen as a constant necessity to continually improve experiences or understand customer expectations. In this blog, we’re going to reveal the power of customer surveys and the benefits…

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Improving customer engagement and increasing revenue has always been at the forefront of any marketeer’s mind, but how often do these methods last before a new solution is required? Purple’s new ‘Revenue Sharing Program’ is introducing a new way for customers to create additional revenue streams that come at no extra cost! Too good to…

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Very rarely, if ever, are customer complaints a pleasant experience for either party involved. For customers, they are often the last resort before abandoning a business whose conduct disappointed them. For businesses, they may range from unpleasant, albeit well-meaning, blows to their public image to unwarranted, indiscriminate personal remarks. Still, customer complaints are good for…

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In this blog, we’ll be looking at the history of customer surveys, the different types of surveys, the purposes of each, and proof that customer surveys aren’t dead! Jump to the end to see how a Purple customer gained over £480k ROI and more using customer surveys. What is the definition of a customer survey?…

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