October 01, 2021 How to Incentivize Your Customers to Leave a Good Review In the eCommerce realm, customers can’t touch or examine products. Thus, many rely on reviews to gauge whether they’re making the right purchase. Because other customers are perceived as unbiased and trustworthy, their feedback is crucial during the evaluation process. According to Statista, 25% of US consumers believe that customer product reviews are important when… Read More
July 28, 2021 Why Customer Complaints Are Good For Your Business Very rarely, if ever, are customer complaints a pleasant experience for either party involved. For customers, they are often the last resort before abandoning a business whose conduct disappointed them. For businesses, they may range from unpleasant, albeit well-meaning, blows to their public image to unwarranted, indiscriminate personal remarks. Still, customer complaints are good for… Read More
July 22, 2021 The history of customer surveys In this blog, we’ll be looking at the history of customer surveys, the different types of surveys, the purposes of each, and proof that customer surveys aren’t dead! Jump to the end to see how a Purple customer gained over £480k ROI and more using customer surveys. What is the definition of a customer survey?… Read More
