July 13, 2021 Purple named ‘Market Leader’ for Enterprise WiFi Solutions category The Featured Customers Summer 2021 report has been released, and surprise surprise, Purple’s on the list. Featured Customers is a customer reference platform for B2B business software and services. Each Featured Customers report looks at the very best companies within the highly competitive Enterprise WiFi industry and have 3 structured awards including, ‘Market Leader’, ‘Top… Read More
July 05, 2021 Don’t miss out on rich data & insights this holiday season! Are you starting to think about your plans for the upcoming holiday season? Many other retailers are. A bumper 2021 holiday season? The 2020 holiday season was like none that we’ve ever experienced before. Rather than the hustle and bustle of visiting physical stores, we were all forced to limit our holiday shopping to mainly… Read More
February 03, 2021 5 ways analytics can improve your business online and offline Whether you are an online business or brick and mortar store, you more than likely use analytics to understand how customers and visitors are engaging with your brand/business. It’s important not to underestimate the power of this valuable data, for online businesses they can help you understand poor-performing vs high performing content or the journey… Read More
January 19, 2021 Purple partnership further improves visitor experience for businesses Purple, the intelligent spaces company has announced its partnership with Allied Telesis, a leading provider of hardware and software products that allow customers to build secure, feature-rich, and scalable data exchange solutions, supporting their TQ5403 Series of wireless Access Points. Data analytics are imperative when it comes to optimizing venue operating costs and public safety… Read More
July 24, 2020 iOS14 MAC Randomization When is a MAC address not a MAC address? When it’s been randomised! But before we begin it’s important to have a good understanding of what a MAC address is and why it is used. What is a MAC address? A media access control address or “MAC” address is a unique identifier for the network/wifi… Read More
July 15, 2020 Creating a safe and contactless office space for your staff and visitors Ensure your business is on the right path for moving into a more controlled and contactless world. Coronavirus has become apart of life now and will be for the foreseeable future, with this comes a totally different way of even the simplest things, such as heading into the office for a days work. As a… Read More
May 05, 2020 Global retail footfall surges as lockdown restrictions begin to ease globally Retail footfall surges as lockdown restrictions are eased: an analysis based on more than 50,000 venues across 120 countries. As different regions and countries across the world begin to ease lockdown restrictions, Purple’s Global Footfall Trends tool is allowing us to see what impact these measures are having on the footfall across industries. Early results… Read More
March 20, 2020 Live data shows impact of Coronavirus on North American industries Check out our live data here Purple have WiFi live in over 50,000 venues ranging from a cafe through department stores, airports, stadiums and entire cities across 128 countries. We have 160M authenticated users of more than 600M unique users that are anonymous. The data we analyze spans nearly 20 Billion visits. Due to the… Read More
February 13, 2020 How big data is being used to boost sales and marketing Many businesses make decisions on the fly from their gut, but there’s a point where a company has to use big data to drive their decision making. You can spend a great deal of your time making decisions and often they will affect the company, the team, and even yourself in significant ways. That is… Read More
January 21, 2020 5 ways to better engage with your customers As a business owner, professional or marketer you understand the importance of engaging with your target audience. Connecting with customers has always been essential to the growth and development of a business/brand, but in the age of social media and instant gratification, it’s more now more important than ever. Just sending the odd e-shot or… Read More
January 06, 2020 December: Features, reports and enhancements within the Purple platform Here’s a summary of the features and updates we have been working on and showcasing throughout December. MicroSurvey node in LogicFlow Using the Microsurvey node available in LogicFlow, users can present a specific Microsurvey to visitors during the access journey based on demographic criteria. For example, a user can display survey A to visitors aged… Read More
December 12, 2019 WiFi data is improving commercial performance in physical venues WiFi data and analytics have been around for several years, but it’s only in the past couple of years that businesses have started to utilize their potential for improving their guest experience, staff efficiencies and increase the return rate of their customers. What is WiFi data and analytics? WiFi analytics is the process of gathering… Read More
November 21, 2019 Purple announces exciting BT partnership Purple is pleased to announce an exciting multi-year partnership with BT. British Telecom will now be able to provide its retail store customers with the ability to gain customer insights, just as they would online. The partnership will see the incorporation of Purples advanced customer engagement capabilities within BT Wi-Fi services early next year, this… Read More
November 20, 2019 Top 5 Technology Trends To Watch In 2020 As the end of 2019 comes to a close and we enter a new decade, I can’t help look back and think how much technology has evolved in the last ten years, which excites me (probably more than it should) for the next decade. In the age of technology, it seems that everything around us… Read More
November 05, 2019 October: New features, reports and enhancements within the Purple platform It’s been a very busy month for Purple. We have released a number of new features and reports within the platform and have introduced some great updates to enhance our current reporting suite. Here’s what we have been working on. New features & reports Custom field selection Custom field selection allows users to create a… Read More
November 05, 2019 California Introduces New Data Privacy Laws With great data, comes great responsibility… Since Purple’s beginning in 2012, data security has been at the forefront of our business and we’ve always gone a step further by providing guests the moment they log in with an easy to read and digestible terms of business and privacy policy which enables guests to manage their… Read More
