April 08, 2022 6 Ways Businesses Can Benefit from Indoor Location Services Indoor location services have long yielded considerable value for large venues, offering their visitors and WiFi users more in-premise safety, easier navigation, and more. Such technologies are not exclusively valuable for large venues alone, however. From businesses in the hospitality industry to healthcare facilities, indoor location services have ample applications and equally plentiful potential benefits…. Read More
February 28, 2022 What are Indoor Location Services? Indoor location services allow for the tracking of people and objects within a set space through the combination of hardware and software technologies. This is often done to understand the movement of people and reduce the loss of revenue from lost or stolen assets. The Indoor Location Services market as defined by Gartner – “…… Read More
February 16, 2022 5 benefits of WiFi Sponsorship you don’t get with traditional advertising channels In 2021, Purple announced the capability for businesses to sponsor advertising space on its WiFi access journeys that are seen daily in over 65,000 venues across the globe to a network of over 1 million end users! In this blog, we’re going to look at the benefits of Purple’s WiFi Sponsorship program and how exactly… Read More
November 15, 2021 Black Friday 2021: How collecting insights about in-store customers can drive revenue this Black Friday Black Friday 2021 will fall on the 26th of November, with businesses around the globe looking to welcome visitors back to their stores with all-time low prices for desired goods and services. Due to the global pandemic, Black Friday 2020 was more or less exclusively online, which meant many customers were unable to go out… Read More
November 10, 2021 Purple Sponsorship Program: How can brands advertise on guest WiFi access journeys? Many businesses are looking for new ways to reach their target audience, and year after year are continually using the same techniques such as PPC and social media advertising. These options, while sometimes effective, are getting more expensive as businesses compete for the attention of their desired audience. For example, 64% of brands are looking… Read More
October 26, 2021 All the Benefits of Healthcare CRM Between traditional healthcare challenges and ones the pandemic entailed, the healthcare industry strives to contain operational costs. In the midst of accelerating digitization, patients no longer evaluate providers based on medical outcomes alone, instead seeking a pleasant overall patient experience. As they become more engaged across channels and more involved in the process, healthcare marketing… Read More
September 23, 2021 WiFi proximity marketing: Strategies and how they work What is proximity marketing and why is it used? Proximity marketing is a communication strategy that businesses use to maximize engagement with customers in real-time within a targeted space. Real-time comms used in proximity marketing will often consist of advertising campaigns, customer support options, as well as many other engagement strategies that adopt a ‘right… Read More
July 13, 2021 Purple named ‘Market Leader’ for Enterprise WiFi Solutions category The Featured Customers Summer 2021 report has been released, and surprise surprise, Purple’s on the list. Featured Customers is a customer reference platform for B2B business software and services. Each Featured Customers report looks at the very best companies within the highly competitive Enterprise WiFi industry and have 3 structured awards including, ‘Market Leader’, ‘Top… Read More
July 05, 2021 Don’t miss out on rich data & insights this holiday season! Are you starting to think about your plans for the upcoming holiday season? Many other retailers are. A bumper 2021 holiday season? The 2020 holiday season was like none that we’ve ever experienced before. Rather than the hustle and bustle of visiting physical stores, we were all forced to limit our holiday shopping to mainly… Read More
February 03, 2021 5 ways analytics can improve your business online and offline Whether you are an online business or brick and mortar store, you more than likely use analytics to understand how customers and visitors are engaging with your brand/business. It’s important not to underestimate the power of this valuable data, for online businesses they can help you understand poor-performing vs high performing content or the journey… Read More
January 19, 2021 Purple partnership further improves visitor experience for businesses Purple, the intelligent spaces company has announced its partnership with Allied Telesis, a leading provider of hardware and software products that allow customers to build secure, feature-rich, and scalable data exchange solutions, supporting their TQ5403 Series of wireless Access Points. Data analytics are imperative when it comes to optimizing venue operating costs and public safety… Read More
July 24, 2020 iOS14 MAC Randomization When is a MAC address not a MAC address? When it’s been randomised! But before we begin it’s important to have a good understanding of what a MAC address is and why it is used. What is a MAC address? A media access control address or “MAC” address is a unique identifier for the network/wifi… Read More
July 15, 2020 Creating a safe and contactless office space for your staff and visitors Ensure your business is on the right path for moving into a more controlled and contactless world. Coronavirus has become apart of life now and will be for the foreseeable future, with this comes a totally different way of even the simplest things, such as heading into the office for a days work. As a… Read More
May 05, 2020 Global retail footfall surges as lockdown restrictions begin to ease globally Retail footfall surges as lockdown restrictions are eased: an analysis based on more than 50,000 venues across 120 countries. As different regions and countries across the world begin to ease lockdown restrictions, Purple’s Global Footfall Trends tool is allowing us to see what impact these measures are having on the footfall across industries. Early results… Read More
March 20, 2020 Live data shows impact of Coronavirus on North American industries Check out our live data here Purple have WiFi live in over 50,000 venues ranging from a cafe through department stores, airports, stadiums and entire cities across 128 countries. We have 160M authenticated users of more than 600M unique users that are anonymous. The data we analyze spans nearly 20 Billion visits. Due to the… Read More
February 13, 2020 How big data is being used to boost sales and marketing Many businesses make decisions on the fly from their gut, but there’s a point where a company has to use big data to drive their decision making. You can spend a great deal of your time making decisions and often they will affect the company, the team, and even yourself in significant ways. That is… Read More
