Improve your guest WiFi access journey with social login Social media, Technology, WiFi Analytics, WiFi Technologyby Jennifer Twine24/06/2019Leave a Comment Social login is a great way of increasing login rates. By using pre-existing social network logins such as Facebook, Twitter, Instagram and LinkedIn, you allow users to seamlessly connect to...
Transforming presence data into actionable location data Technology, WiFi Analytics, WiFi Technologyby Malini Jeyachandran04/06/2019Leave a Comment Location data provides more intelligence than just x and y. Yes, it can tell you how many people visit your venue, but did you know it can also be used...
Guest WiFi alone won’t give you a competitive edge, but advanced WiFi will. Here’s why… Purple WiFi, WiFi Analytics, WiFi Technologyby Laura Heritage31/05/2019Leave a Comment It’s no secret that one of the hottest questions in the boardroom of each business is “what will give us the competitive edge?” But in a hyper-competitive world, where technology...
Restaurants of the future Hospitality, Purple, WiFi Analytics, WiFi Technologyby Jessica Thomas24/05/2019Leave a Comment The next-generation customer is tech-savvy, well connected, and holds high expectations. A restaurant’s brand is no longer only about food. Don’t get me wrong; food is obviously very important, but...
What is WiFi Analytics, and why is it important for your business? Purple, Technology, WiFi Analytics, WiFi Technologyby Curtis Standley22/05/20191 Comment on What is WiFi Analytics, and why is it important for your business? Firstly, what is WiFi analytics? WiFi analytics put simply means, to gather customer data through the use of guest WiFi. Guest WiFi is the free WiFi you get in hotels,...
What is the best way to capture customer data in-store – Sherlock Holmes or with a small tin of paint? Purple WiFi, Retail, WiFi Analytics, WiFi Technologyby Simon Pickles21/05/2019Leave a Comment In 2005, Google Analytics was born. The software was designed to let an online or e-commerce site learn all about their customers online journey. The service was so popular that...