Purple partners with Vertel on $1m WiFi project for Reflections Holiday Parks Partner news, Press releases, WiFi Analytics, WiFi Technologyby Jessica Thomas08/08/2019Leave a Comment Reflections Holiday Parks has committed almost $1 million to create a new WiFi infrastructure across four of its holiday parks along the NSW North Coast, partnering with Vertel and Purple....
Purple, Cisco and AT&T provide guest WiFi and analytics to Hudson Yards Press releases, Purple WiFi, WiFi Analytics, WiFi Technologyby Jessica Thomas30/07/2019Leave a Comment Purple, Cisco and AT&T have partnered with property development company, Related, to bring next generation visitor analytics to their Hudson Yards project in New York City. At 28 acres and...
Smart & connected communities – drivers & connectivity Purple, WiFi Analytics, WiFi Technologyby Richard Ellor23/07/2019Leave a Comment As the digital world evolves, citizens and visitors of towns and cities expect and demand to be served and communicated to in a way that reflects the world around them....
The delicate nature of customer communications Purple WiFi, Technology, WiFi Analytics, WiFi Technologyby Gavin Wheeldon03/07/2019Leave a Comment Gone are the days where you could pepper your customers with emails, SMS and other forms of communication. Spray and pray marketing techniques will now alienate your customer base, see...
Purple training: What’s new? Partner news, Technology, Training, WiFi Analyticsby Dominic Bardsley02/07/2019Leave a Comment Here at Purple we understand that users consume information differently. So with this in mind, over the last few months, we have made some significant changes to our training content...
Improve your guest WiFi access journey with social login Social media, Technology, WiFi Analytics, WiFi Technologyby Jennifer Twine24/06/2019Leave a Comment Social login is a great way of increasing login rates. By using pre-existing social network logins such as Facebook, Twitter, Instagram and LinkedIn, you allow users to seamlessly connect to...
Transforming presence data into actionable location data Technology, WiFi Analytics, WiFi Technologyby Malini Jeyachandran04/06/2019Leave a Comment Location data provides more intelligence than just x and y. Yes, it can tell you how many people visit your venue, but did you know it can also be used...
Guest WiFi alone won’t give you a competitive edge, but advanced WiFi will. Here’s why… Purple WiFi, WiFi Analytics, WiFi Technologyby Laura Heritage31/05/2019Leave a Comment It’s no secret that one of the hottest questions in the boardroom of each business is “what will give us the competitive edge?” But in a hyper-competitive world, where technology...
Restaurants of the future Hospitality, Purple, WiFi Analytics, WiFi Technologyby Jessica Thomas24/05/2019Leave a Comment The next-generation customer is tech-savvy, well connected, and holds high expectations. A restaurant’s brand is no longer only about food. Don’t get me wrong; food is obviously very important, but...
What is WiFi Analytics, and why is it important for your business? Purple, Technology, WiFi Analytics, WiFi Technologyby Curtis Standley22/05/20192 Comments on What is WiFi Analytics, and why is it important for your business? Firstly, what is WiFi analytics? WiFi analytics put simply means, to gather customer data through the use of guest WiFi. Guest WiFi is the free WiFi you get in hotels,...