Purple WiFi is expanding across Europe having won a contract to provide its social WiFi service to Crystal Ski Holidays, UK’s largest specialist holiday company, part of TUI Travel PLC. The deal, which will see the service being installed across all 78 chalets in ski resorts in France, Italy and Austria, ensures Crystal Ski can deliver the free WiFi that customers expect during their ski holiday.
Purple WiFi works through social media authentication, where users can log in to the free service using their existing Facebook or Twitter details. By “liking” or “following” Crystal Ski on Facebook or Twitter, customers get free access to the internet throughout their stay in a Crystal Ski chalet.
Crystal Ski provides a secure and reliable service for its customers and, in addition, benefits from a dedicated portal where they can view analytics data to gain a deep understanding of their WiFi users, in terms of age, gender, when they log in to the service and how often they return. In the future it is planned that Crystal Ski can market to its target customers with genuinely relevant information, whether relating to local offers within a particular resort or wider brand information.
Commenting on the deal, Gavin Wheeldon, CEO of Purple WiFi, said: “Gone are the days of people switching off from their daily lives while they are on holiday. They now expect free WiFi access wherever they go and there is a particular expectation around this being a free service when they have invested in great holiday accommodation. Our service not only ticks this box for travellers but also gives Crystal Ski rich analytical data to help them segment and market to their customer base.”
Nikki Hooper, Overseas Director, Crystal Ski adds, “The new WiFi service gives us the opportunity to further enhance Crystal Ski’s commitment to delivering outstanding service for our customers at every touch point. In a digital world we know how much value our customers place on staying connected. We are really excited to be able to add the Purple WiFi service to our portfolio.”