Customer reviews are imperative to business success. In fact, research from TripAdvisor shows that two out of every three people won’t even consider making a purchase until they have read at least one review from a trusted source such as TripAdvisor or Trust Pilot.
Only one in ten satisfied customers will leave feedback according to research carried out by American Express that’s why it is vitally important for businesses to actively reach out to customers to encourage them to leave one.
Hypothetically speaking, a guest has visited 2 hotels over the past 6 months. One of those times they had a relatively pleasant experience, what you would expect from a hotel. The other hotel, not so good, in fact, it wasn’t great at all. Which one of these are is someone more likely to review?
Consumers are 21% more likely to leave feedback after a negative experience than a positive one according to research by ReviewTrackers, the research also showed that customers don’t really trust businesses with lower than 4-star rating with 80% of consumers saying the star ratings they trust the most are 4.0, 4.5, and 5 stars.
When is the best time to prompt a review? According to research by Reputation.com, businesses tend to see on average a 5% increase in interaction rates when reviews are requested via email the following morning.
88% of consumers trust online reviews as much as a friendly recommendation
Manually ensuring that reviews are sent out to customers each morning, can be a monotonous and time-consuming task.
Our TripAdvisor connector allows you to connect your TA account to your Purple account, using this tool you can automatically send reminders to guests who have visited your venue and connected to the WiFi, asking them to leave a review.
Benefits of TA Integration
- Send email reminders anytime within a 24-hour period
- Grace period provides allows for “fresh in the mind” reviews
- Improve your overall review score
- Boost return rates
- Attract new customers