Purple and Aruba collaborate to enhance Aruba Instant On offering

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Purple is excited to further its partnership with Aruba, with support for Aruba Instant On

Designed with small businesses in mind, Aruba Instant On is assisting companies facing the challenges of digital transformation. Aruba provides an easy-to-use and instantly deployable solution regardless of geography, type of business, or client devices on the network.

Aruba Instant On access points are designed far superior than a standard WiFi router through built-in security, traffic segmentation per network, and fast secure connectivity. 

The addition of Purple’s product on top of Instant On will enable small businesses to enable their Wi-Fi to become a customer data acquisition and digital marketing platform to increase revenue, loyalty, and engagement.

Purple offers small businesses a “one-stop” solution for their data collection and marketing needs, converting their WiFi from a business overhead to a single holistic view digital platform that manages the customer data and lifecycles. 

The solution is not only customer centric but user friendly and can be deployed remotely, removing the need for human contact. This immediately provides businesses with the tools it needs to build more detailed customer profiles, hyper-personalize multiple marketing campaigns, segment customer data, and measure ROI. 

Purple and Aruba have a long standing partnership that spans the globe across a multitude of products and services. Notable joint customers include Taronga Zoo in APAC, Miami HEAT in the US, and in LatAm – Inbursa, Palacio and Estadio Diablos Rojos. 

Customers wishing to add Purple to their ‘Instant On’ WiFi, should visit this form to sign up: https://purple.ai/aruba/.

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