Partnership will provide seamless WiFi access and unlock valuable insights to elevate visitor engagement
Purple, the intelligent spaces company, today announced a new partnership with the Natural History Museum of Los Angeles County (NHMLAC) to deliver a seamless and engaging WiFi experience for museum visitors. The partnership signifies NHMLAC’s dedication to enhancing its digital engagement strategy by leveraging technology to improve visitor experience and provide valuable insights into visitor preferences.
Under the partnership, Purple will leverage its industry-leading platform to provide high-speed WiFi access across NHMLAC’s sprawling 11-acre campus, including popular exhibits like the Dinosaur Hall, the Gem and Mineral Hall, and the upcoming new wing, NHM Commons. Visitors will be able to connect seamlessly upon arrival, allowing them to stay connected, access online resources, share their museum experience on social media, and engage with interactive exhibits with ease.
Beyond providing reliable connectivity, Purple will also empower NHMLAC to capture valuable insights into visitor behavior and preferences. By understanding how visitors move through the museum, dwell times at exhibits, and how they engage with online resources, NHMLAC will be able to tailor content, personalize communications, and optimize operations to create a more engaging and enjoyable visitor experience.
“We are thrilled to partner with NHMLAC to enhance the visitor experience at such a renowned institution,” said Shaun Bossons, Chief Revenue Officer at Purple. “Our platform will not only provide seamless connectivity but will also equip NHMLAC with actionable data to optimize operations, personalize engagement, and create a more impactful museum experience for all.”
Key benefits of the partnership include:
- Seamless and enjoyable visitor experience: Visitors will benefit from easy-to-access, high-speed WiFi, allowing them to enhance their visit by accessing online resources, sharing their experience on social media, and staying connected.
- Data-driven insights to personalize engagement: NHMLAC will leverage Purple’s analytics dashboard to understand visitor behavior and preferences, enabling the museum to personalize communications, tailor exhibit information, and develop targeted engagement strategies that cater to visitor interests.
“Creating a truly immersive and engaging museum experience for our visitors is a top priority at NHMLAC,” said Leslie Negritto, Chief Financial and Operating Officer at NHMLAC. “This partnership with Purple allows us to not only offer the seamless connectivity today’s visitor expects, but also to gain invaluable data-driven insights that will allow us to further personalize and enrich every aspect of the museum experience.”
The partnership between Purple and NHMLAC highlights the growing importance of intelligent spaces in enhancing visitor experiences within cultural institutions. Through Purple’s innovative technology, NHMLAC will be empowered to provide a more personalized, engaging, and enriching experience for its visitors.
About Purple
Founded in 2012, Purple improves the way people connect in complex spaces. Organizations that deploy the Purple platform build better and more productive relationships with their employees and customers by enhancing their existing technology.
With our solutions being present in over 60k venues worldwide, Purple specializes in delivering indoor location services solutions for healthcare, airports, retail, hospitality, attractions and transport. We do this with the aim of helping businesses grow, increasing customer loyalty, and enhancing visitor experience. Purple can help provide up to a 24% increase in visitor return rate, a 97% conversion rate on customer surveys.
About Natural History Museum
The Natural History Museum (NHM) is one of Los Angeles’s oldest cultural institutions and anchor of the evolving cultural, educational, and entertainment nexus in Exposition Park. NHM’s collection ranges from 4.5 million-year-old meteorites to newly discovered species explored throughout immersive visitor experiences such as Age of Mammals and the award-winning Dinosaur Hall. The outdoor 3.5-acre Nature Gardens and indoor Nature Lab look at people’s relationship with the environment in L.A., while another beloved permanent exhibit, Becoming Los Angeles, examines how L.A. has changed over time. NHM also features industry-leading habitat dioramas, an exquisite gem and mineral hall, a hands-on Discovery Center, and behind-the-scenes experiences such as the Dino Lab, where fossils are prepared in public view. In Fall 2024, NHM will open NHM Commons, a new community-focused wing designed to open new doors to natural history and celebrate the intersections of science, nature, and culture.
NHM is part of the Natural History Museums of Los Angeles County (NHMLAC), which also includes the La Brea Tar Pits in Hancock Park. Welcoming more than 1.2 million visitors annually — including more than 140,000 schoolchildren — the museums and the 35 million objects in their collections offer extensive and comprehensive libraries of natural and cultural history for guests, as well as groundbreaking scientific and historical research. NHMLAC also leads the natural and cultural exploration of Los Angeles County, offering a slate of community science and cultural programs both onsite and around the area. The museums help foster revolutionary community partnerships, innovative STEAM pathways, transformative community science programs, and cutting-edge research on climate and global change.