TD Garden Chooses Purple to Elevate the Fan Experience with Seamless Guest WiFi Access

td garden & purple
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Partnership aims to enhance user experience and drive data-driven insights for iconic Boston venue

Purple, the intelligent spaces company, today announced its partnership with TD Garden, the iconic multi-purpose arena in Boston, Massachusetts. This collaboration aims to enhance the fan experience through secure, reliable guest WiFi access and lays the foundations for future data-driven marketing initiatives.

Purple’s guest WiFi solution will power a secure captive portal, ensuring seamless connectivity for fans attending Boston Bruins (NHL) games, Boston Celtics (NBA) games, and the multitude of other exciting events hosted at TD Garden.

“We are thrilled to partner with TD Garden, a legendary venue in the heart of Boston,” said Gavin Wheeldon, CEO of Purple. “Sports and entertainment recognize how crucial WiFi is to the fan experience. Our guest WiFi and analytics solutions are designed to deliver the seamless connectivity fans expect, along with actionable data insights to help venues understand their audiences even better.”

 TD Garden expects several key business outcomes from this partnership:

  • Streamlined connectivity through a user-friendly captive portal, minimizing barriers to getting online.
  • The potential for data-driven marketing and corporate partnership initiatives, enabling targeted promotions, personalized engagement, and new revenue opportunities.

Beyond a captive portal allowing access to WiFi, TD Garden envisions leveraging Purple’s analytics platform in the future.  This data can unveil valuable insights into fan behaviors, preferences, and peak foot traffic patterns, empowering the venue to optimize operations, tailor marketing campaigns, and potentially attract new corporate sponsorships.

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