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Effective SaaS marketing ideas to try in 2021 (with examples)

Effective SaaS marketing ideas to try in 2021 (with examples)

The SaaS landscape can be a complex place for marketers to navigate, that's why we have put some ideas together to help you with SaaS marketing.

Automating your visitor count, achieving 98% people counting accuracy

Automating your visitor count, achieving 98% people counting accuracy

Manually counting people in and out is an inefficient way to collect numbers of visitors, in addition to this, many venues are having to hire additional members

Analytics for physical spaces, really?

Analytics for physical spaces, really?

Imagine we're sat having a beer together and I'm chatting to you about my amazing eCommerce business, you're naturally curious of course, and ask about how many

The role of mobile wayfinding apps on College Campuses

The role of mobile wayfinding apps on College Campuses

What is Campus Wayfinding Campus wayfinding is a system designed to help users navigate campus environments. It's a solution for students, faculty, and visitors

Purple and Aruba collaborate to enhance Aruba Instant On offering

Purple and Aruba collaborate to enhance Aruba Instant On offering

Purple is excited to further its partnership with Aruba, with support for Aruba Instant On.  Designed with small businesses in mind, Aruba Instant On is as

The History of Wayfinding

The History of Wayfinding

Find out how it all started, what solutions are currently revolutionizing physical spaces, and what to prepare for in the future.  Wayfinding, albeit in it

How big data is being used to boost sales and marketing

How big data is being used to boost sales and marketing

Many businesses make decisions on the fly from their gut, but there's a point where a company has to use big data to drive their decision making.

How wayfinding technology could reduce average waiting times and wasted spend in the NHS

How wayfinding technology could reduce average waiting times and wasted spend in the NHS

Hospitals are notoriously difficult to navigate around, all corridors seem near-identical, every door leads to somewhere you're sure you've just been 3 minutes

5 ways to better engage with your customers

5 ways to better engage with your customers

As a business owner, professional or marketer you understand the importance of engaging with your target audience. Connecting with customers has always been

Purple WiFi secure services of former BT Chief Executive, Gavin Patterson

Purple WiFi secure services of former BT Chief Executive, Gavin Patterson

Purple WiFi is excited to announce the former Chief Executive of BT, Gavin Patterson, will be joining the company as a non-exec Director in an exciting time of

What is Cached Data?

What is Cached Data?

Cached data, you've definitely heard about it, but do you know what it is?  In a world where we are constantly surrounded by technology in one way or another

Wayfinding Technology - What is it?

Wayfinding Technology - What is it?

Wayfinding is defined as information that assists with guiding people in a physical environment or enhancing their experience within it, you know the signs they

Automatic provisioning with Meraki is now live within the Purple Portal

Automatic provisioning with Meraki is now live within the Purple Portal

We work with a number of enterprise-sized businesses across the world, many of which have thousands of access points across multiple locations.

Purple, Cisco and AT&T provide guest WiFi and analytics to Hudson Yards

Purple, Cisco and AT&T provide guest WiFi and analytics to Hudson Yards

Purple, Cisco and AT&T have partnered with property development company, Related, to bring next generation visitor analytics to their Hudson Yards project

Domino's partner with Purple and Smarter WiFi

Domino's partner with Purple and Smarter WiFi

Domino's have signed a rolling contract with hospitality guest WiFi and analytics specialists, Smarter WiFi, to install a Purple-powered WiFi solution at 10 of