Ask your customers the questions you need answers to
Collect survey responses quickly, easily, cost effectively and at scale
Guest WiFi
How do Surveys work?
Create a survey
Build surveys intuitively using our drag and drop designer
Deliver survey to users
Used during the WiFi journey encouraging high response rate
Receive immediate results
Results are instantly available in the Purple Platform
Analyze & Act
Interrogate results quickly and make intelligent decisions
Gather actionable insights from visitors at scale
Delivering surveys to customers digitally has been proven to deliver feedback faster and in greater numbers than other more traditional in venue survey collection methods. Users are far more likely to provide you with the information you require when you provide a seamless guest WiFi experience
Reduce the cost of collecting customer feedback
Traditional in venue approaches to surveying your customers usually involve awkward conversations between strangers and subsequently cost a lot of money. Using Purple’s Survey functionality as part of your Guest WiFi offering means it will cost you a fraction of the price
Respond more quickly to what your customers say
The best way to respond to customer feedback is quickly. However typical analogue in-venue surveys take time to log the results and get them back to you. Purple Survey responses appear instantly in your platform and are easily interrogated using our inbuilt analytics tools, allowing you to act quickly
Get feedback from everyone in your venue, not just those that purchase or book
If you’re only asking for feedback from the lead booker, or via a receipt, you’re only surveying a small proportion of your visitors. Everyone logs in to WiFi, meaning you have access to a broader cross section of your actual customers.
WiFi Feature Guide for 2023
7 features your guest WiFi must have for 2023 [Free Guide]
Frequently Asked Questions
Businesses can utilize our out of the box marketing automation as well as a number of integrations and professional services to collect feedback with ease.
Create your own feedback survey or choose from a range of templates within the Purple platform. Marketing professional services are also availible for businesses looking to run custom campaigns.
Businesses should strategically time their requests for customer feedback to maximize response rates and gather meaningful insights. For the majority of businesses this would be after a transaction or service interaction.
Collecting customer feedback is crucial as it helps businesses understand customer needs, preferences, and areas for improvement, enabling operations to make data-driven decisions to build stronger customer relationships.