Blue Dot Navigation displays your real-time position as a blue dot on digital maps. If you use Apple Maps or Google Maps, you’ve likely used Blue Dot navigation.
Real-Time Location
The important aspect of Blue Dot navigation is that it’s a type of visual display and not a system in itself. RTLS and digital wayfinding are systems that can leverage Blue Dot navigation. Here are some of the benefits of these systems:
- Improved customer experience: People can easily find their way through shopping centers or hotels who leverage RTLS and digital wayfinding.
- Operational insights: Businesses can gather data that can be used to improve layout and service delivery.
- Targeted engagement: Businesses can send location-specific promotions directly to users’ devices depending on where they are in the venue.
Integration with Other Systems
Digital wayfinding and RTLS systems that use Blue Dot navigation can integrate with several software suites and provide unique insights on user movement. Some of these software suites are:
- Analytics platforms: Sync to gain insights into visitor behavior that help you make data-driven decisions.
- Marketing systems: Integrate with marketing platforms to automate push notifications, rewards, and promotions based on a user’s location.
Which Businesses Leverage Blue Dot Navigation and Wayfinding?
Businesses can use Blue Dot navigation and their wayfinding system to improve operations and customer experience. Some sectors that can benefit from this pair are:
- Retail: Improve shopping experience by guiding customers through large stores, offering product location assistance, and sending targeted promotions based on location.
- Hospitality: Help guests navigate facilities, locate amenities, or find their way to events.
- Healthcare: Guide patients through hospitals with directions to specific departments.
- Corporate Offices: Assist employees and visitors in finding meeting rooms, workspaces, or specific departments.