Blog
Insights and updates from the Purple team on guest WiFi, analytics, and venue technology.

Purple welcomes Palm Beach International Airport as a new business partner
Purple and Palm Beach International Airport (PBI) announced today their strategic partnership aimed at capturing feedback from travelers that will inform PBI of

Purple launches partnership with Dallas Area Rapid Transit
The strategic partnership aims to increase DART's customer record collection, and the quality of the data by implementing Purple's Guest WiFi solution, a brande

Purple launches partnership with Dallas Area Rapid Transit
The strategic partnership aims to increase DART's customer record collection, and the quality of the data by implementing Purple's Guest WiFi solution, a brande

What does successful promotional marketing look like? A Purple guide
Successful promotional marketing allows businesses to grow and scale over time creating brand loyalty and recognition. In this blog, we're going to cover how

What does successful promotional marketing look like? A Purple guide
Successful promotional marketing allows businesses to grow and scale over time creating brand loyalty and recognition. In this blog, we're going to cover how

What is promotional marketing?: Defined, informed, and strategized
Promotional marketing is a collection of meaningful actions that drive knowledge about a brand, product, or service. Businesses use promotional marketing to

What is promotional marketing?: Defined, informed, and strategised
Promotional marketing is a collection of meaningful actions that drive knowledge about a brand, product, or service. Businesses use promotional marketing to
Asset Tracking: What is it, how does it work, and what are the benefits?
The world of digital technology as we know it moves incredibly fast. As organisations adopt new equipment to optimise their practices, not keeping track of
Asset Tracking: What is it, how does it work, and what are the benefits?
The world of digital technology as we know it moves incredibly fast. As organizations adopt new equipment to optimize their practices, not keeping track of

Intelligent Healthcare: How real-time location services benefit patient experiences and boost hospital efficiency
95% of hospitals are planning to increase their utilization of real-time locating technology. By implementing additional solutions, healthcare facilities will

Intelligent Healthcare: How real-time location services benefit patient experiences and boost hospital efficiency
95% of hospitals are planning to increase their utilisation of real-time locating technology. By implementing additional solutions, healthcare facilities will

The power of customer surveys in fashion retail
Customer surveys in all retail environments have been vital to the long-term success and survival of some of the world's leading brands, and yet they are not

The power of customer surveys in fashion retail
Customer surveys in all retail environments have been vital to the long-term success and survival of some of the world's leading brands, and yet they are not

Unified commerce: Retail survival through complete personalization
The future is not fully digital or purely physical, it will be a complex hybrid that retailers are witnessing as a once-in-a-lifetime opportunity to completely

Unified commerce: Retail survival through complete personalisation
The future is not fully digital or purely physical, it will be a complex hybrid that retailers are witnessing as a once-in-a-lifetime opportunity to completely

Digital transformation in retail: From omnichannel to unified commerce
Prior to, and even more so during the Covid-19 pandemic, retailers globally have felt the impacts of shifts in consumer behaviours and subsequently

Digital transformation in retail: From omnichannel to unified commerce
Prior to, and even more so during the Covid-19 pandemic, retailers globally have felt the impacts of shifts in consumer behaviors and subsequently

Ochsner Health Selects Purple Digital Wayfinding System to Enrich Patient, Visitor, and Staff Experience
Ochsner Health has selected Purple's Digital Wayfinding solution to be integrated into their flagship hospital, Ochsner Medical Center, located at 1514 Jefferso



