Blog

Insights and updates from the Purple team on guest WiFi, analytics, and venue technology.

Purple welcomes Palm Beach International Airport as a new business partner

Purple welcomes Palm Beach International Airport as a new business partner

Purple and Palm Beach International Airport (PBI) announced today their strategic partnership aimed at capturing feedback from travelers that will inform PBI of

9 November 2022
Purple launches partnership with Dallas Area Rapid Transit

Purple launches partnership with Dallas Area Rapid Transit

The strategic partnership aims to increase DART's customer record collection, and the quality of the data by implementing Purple's Guest WiFi solution, a brande

2 November 2022
Purple launches partnership with Dallas Area Rapid Transit

Purple launches partnership with Dallas Area Rapid Transit

The strategic partnership aims to increase DART's customer record collection, and the quality of the data by implementing Purple's Guest WiFi solution, a brande

2 November 2022
What does successful promotional marketing look like? A Purple guide

What does successful promotional marketing look like? A Purple guide

Successful promotional marketing allows businesses to grow and scale over time creating brand loyalty and recognition. In this blog, we're going to cover how

2 November 2022
What does successful promotional marketing look like? A Purple guide

What does successful promotional marketing look like? A Purple guide

Successful promotional marketing allows businesses to grow and scale over time creating brand loyalty and recognition. In this blog, we're going to cover how

2 November 2022
What is promotional marketing?: Defined, informed, and strategized

What is promotional marketing?: Defined, informed, and strategized

Promotional marketing is a collection of meaningful actions that drive knowledge about a brand, product, or service. Businesses use promotional marketing to

1 November 2022
What is promotional marketing?: Defined, informed, and strategised

What is promotional marketing?: Defined, informed, and strategised

Promotional marketing is a collection of meaningful actions that drive knowledge about a brand, product, or service. Businesses use promotional marketing to

1 November 2022
Asset Tracking: What is it, how does it work, and what are the benefits?

Asset Tracking: What is it, how does it work, and what are the benefits?

The world of digital technology as we know it moves incredibly fast. As organisations adopt new equipment to optimise their practices, not keeping track of

12 October 2022
Asset Tracking: What is it, how does it work, and what are the benefits?

Asset Tracking: What is it, how does it work, and what are the benefits?

The world of digital technology as we know it moves incredibly fast. As organizations adopt new equipment to optimize their practices, not keeping track of

12 October 2022
Intelligent Healthcare: How real-time location services benefit patient experiences and boost hospital efficiency

Intelligent Healthcare: How real-time location services benefit patient experiences and boost hospital efficiency

95% of hospitals are planning to increase their utilization of real-time locating technology. By implementing additional solutions, healthcare facilities will

3 October 2022
Intelligent Healthcare: How real-time location services benefit patient experiences and boost hospital efficiency

Intelligent Healthcare: How real-time location services benefit patient experiences and boost hospital efficiency

95% of hospitals are planning to increase their utilisation of real-time locating technology. By implementing additional solutions, healthcare facilities will

3 October 2022
The power of customer surveys in fashion retail

The power of customer surveys in fashion retail

Customer surveys in all retail environments have been vital to the long-term success and survival of some of the world's leading brands, and yet they are not

8 September 2022
The power of customer surveys in fashion retail

The power of customer surveys in fashion retail

Customer surveys in all retail environments have been vital to the long-term success and survival of some of the world's leading brands, and yet they are not

8 September 2022
Unified commerce: Retail survival through complete personalization

Unified commerce: Retail survival through complete personalization

The future is not fully digital or purely physical, it will be a complex hybrid that retailers are witnessing as a once-in-a-lifetime opportunity to completely

4 August 2022
Unified commerce: Retail survival through complete personalisation

Unified commerce: Retail survival through complete personalisation

The future is not fully digital or purely physical, it will be a complex hybrid that retailers are witnessing as a once-in-a-lifetime opportunity to completely

4 August 2022
Digital transformation in retail: From omnichannel to unified commerce

Digital transformation in retail: From omnichannel to unified commerce

Prior to, and even more so during the Covid-19 pandemic, retailers globally have felt the impacts of shifts in consumer behaviours and subsequently

30 June 2022
Digital transformation in retail: From omnichannel to unified commerce

Digital transformation in retail: From omnichannel to unified commerce

Prior to, and even more so during the Covid-19 pandemic, retailers globally have felt the impacts of shifts in consumer behaviors and subsequently

30 June 2022
Ochsner Health Selects Purple Digital Wayfinding System to Enrich Patient, Visitor, and Staff Experience

Ochsner Health Selects Purple Digital Wayfinding System to Enrich Patient, Visitor, and Staff Experience

Ochsner Health has selected Purple's Digital Wayfinding solution to be integrated into their flagship hospital, Ochsner Medical Center, located at 1514 Jefferso

1 June 2022