Blog
Insights and updates from the Purple team on guest WiFi, analytics, and venue technology.

Ochsner Health Selects Purple Digital Wayfinding System to Enrich Patient, Visitor, and Staff Experience
Ochsner Health has selected Purple's Digital Wayfinding solution to be integrated into their flagship hospital, Ochsner Medical Center, located at 1514 Jefferso

Digital Health: The benefits of optimizing patient journeys
The realization of how important digital solutions are for healthcare venues has caused significant changes to the way hospitals have begun to operate over the

Digital Health: The benefits of optimising patient journeys
The realisation of how important digital solutions are for healthcare venues has caused significant changes to the way hospitals have begun to operate over the

What are Indoor Location Services? Updated for 2023
Indoor location services allow for the tracking of people and objects within a set space through the combination of hardware and software technologies.

What are Indoor Location Services? Updated for 2023
Indoor location services allow for the tracking of people and objects within a set space through the combination of hardware and software technologies.

Digital Wayfinding - One small step for the NHS but a big step for patient and staff empowerment by Mike Farrar
Whilst digital wayfinding may not as yet be common parlance in the NHS, it may be that its emergence in the coming years heralds a mindset shift of sizeable pro

Digital Wayfinding - One small step for the NHS but a big step for patient and staff empowerment by Mike Farrar
Whilst digital wayfinding may not as yet be common parlance in the NHS, it may be that its emergence in the coming years heralds a mindset shift of sizeable pro

5 benefits of WiFi Sponsorship you don't get with traditional advertising channels
In 2021, Purple announced the capability for businesses to sponsor advertising space on its WiFi access journeys that are seen daily in over 65,000 venues

5 benefits of WiFi Sponsorship you don't get with traditional advertising channels
In 2021, Purple announced the capability for businesses to sponsor advertising space on its WiFi access journeys that are seen daily in over 65,000 venues

How SMB Businesses can Benefit from CRM Software
Between accelerated omnichannel marketing digitization, in part fueled by COVID, and increasingly fragmented customer journeys, customer relationships offer

How SMB Businesses can Benefit from CRM Software
Between accelerated omnichannel marketing digitisation, in part fuelled by COVID, and increasingly fragmented customer journeys, customer relationships offer

Cybersecurity - How Your Business Website's Security Affects SEO Performance
Cybersecurity is at the forefront of our minds when it comes to protecting our personal data and financial assets - but is it the same for our SEO performance?

Cybersecurity - How Your Business Website's Security Affects SEO Performance
Cybersecurity is at the forefront of our minds when it comes to protecting our personal data and financial assets - but is it the same for our SEO performance?

6 Ways to ensure data security in remote work environments
The last several years have brought many changes to the modern workspace as a considerable number of companies have seen their employees shift to working from

6 Ways to ensure data security in remote work environments
The last several years have brought many changes to the modern workspace as a considerable number of companies have seen their employees shift to working from

Purple Sponsorship Program: How can brands advertise on guest WiFi access journeys?
Many businesses are looking for new ways to reach their target audience, and year after year are continually using the same techniques such as PPC and social me

Purple Sponsorship Programme: How can brands advertise on guest WiFi access journeys?
Many businesses are looking for new ways to reach their target audience, and year after year are continually using the same techniques such as PPC and social me

Purple introduces customer Revenue Share Programme
Improving customer engagement and increasing revenue has always been at the forefront of any marketer's mind, but how often do these methods last before a new



