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Purple WiFi secure services of former BT Chief Executive, Gavin Patterson

By Richard Ellor
4 December 2019
2 min read
Purple WiFi secure services of former BT Chief Executive, Gavin Patterson
Telecom & Enterprise ToolInteractive Planning Model

Telecom carrier & enterprise WiFi infrastructure planner

Model cellular traffic offload, visitor data capture, and recurring enterprise service value for telecommunications operators and venue networks.

Bundle managed guest WiFi and SIM-based offload with business broadband, dedicated fiber circuits, and managed SD-WAN connections.
25 sites
1 site75 sites150 sites
45,000
2,00075,000150,000
Cellular Data Offloaded
576.8 TB
Per month diverted from cellular RAN
Verified CRM Opt-Ins
157,500
New visitor profiles captured monthly
Est. Annual Service Value
£144,000
Projected managed software revenue
Authentication Latency
< 50ms
Seamless SIM 802.11u handoff

Carrier deployment architecture

  • AAA Infrastructure: Clustered RADIUS AAA with RFC 2865 authentication and RFC 2866 accounting
  • Cellular Offload: Passpoint Release 2 and WBA OpenRoaming with SIM EAP-AKA authentication
  • Venue Telemetry: Cross-venue subscriber roaming analytics and cellular airtime conservation metrics
  • Compliance & Security: ISO 27001 certified cloud infrastructure with carrier-grade tenant isolation

Strategic partner benefits

  • Reduces cellular radio access network (RAN) congestion in high-density indoor venues
  • Provides white-label portal branding under the carrier domain with automated SSL certificates
  • Adds sticky recurring software subscription revenue to core connectivity contracts

Partner with Purple to scale your telecommunications carrier solutions

Join global telecom leaders and managed service providers bundling Purple guest WiFi, Passpoint offload, and location analytics into enterprise connectivity offerings.

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Purple WiFi is excited to announce the former Chief Executive of BT, Gavin Patterson, will be joining the company as a non-exec Director in an exciting time of growth for the company.

Patterson has enjoyed an illustrious career including President of the Advertising Association and non-executive director at British Airways and joins Purple at a time of rapid growth.

The Salesforce Executive Chairman's knowledge and expertise are sure to offer an abundance of advice and guidance for our guest WiFi platform through which businesses can monitor their guest's demographics, patterns, and habits, providing access to tools that enable them to personalise and optimise guest communication with targeted messaging.

“It's a real honour to have Gavin Patterson join the board”

On Patterson's joining of the company, Purple Founder, Gavin Wheeldon, said: 

“It's a real honour to have Gavin Patterson join the board alongside Sir Terry Leahy and Bob Willett. Given Purple's go-to-market is channel-based, and a large component of that is through telecoms, Gavin's expertise will be invaluable in helping us scale up our existing relationships and helping us attract new partners around the world.”

“Purple is leading the field”

On accepting the role at Purple, Patterson said:

“There is no doubt the analytics and engagement tools enjoyed by digital properties will soon be commonplace in physical spaces. Purple is leading the field having already secured some of the biggest brand names in the world. I look forward to helping with their continued global expansion plans.

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Frequently asked questions

Why did former BT chief executive Gavin Patterson join Purple's board of directors?

Gavin Patterson joined Purple as a non-executive director to guide the company's global telecom carrier go-to-market strategy. Having served as Chief Executive of BT Group and President of Salesforce, Patterson brings extensive experience in scaling carrier network distribution, enterprise alliances, and subscription software models across international enterprise markets.

How does Purple partner with telecommunications carriers and internet service providers?

Purple operates a channel-first partner model collaborating with Tier 1 and Tier 2 telecommunications providers. Operators bundle Purple's cloud-managed captive portal, 802.1X security, and venue analytics with enterprise business broadband, dedicated fiber links, and managed SD-WAN services to generate recurring monthly software revenue.

What role does carrier offload play in venue WiFi networks?

Carrier offload diverts mobile cellular data traffic from congested 4G and 5G cellular frequencies onto enterprise venue WiFi networks using Passpoint Hotspot 2.0 and WBA OpenRoaming standards. SIM-based EAP-AKA authentication securely connects subscriber devices in under 50 milliseconds without manual captive portal forms, preserving cellular network capacity in high-density spaces.

How does Purple bridge digital analytics with physical venue visitor engagement?

Purple translates real-time wireless radio signals and captive portal logins into structured visitor intelligence. Commercial venues, retail centers, and transport hubs capture verified demographic data, footfall volume, dwell times, and return frequency, syncing physical visitor behavior directly into enterprise CRM platforms such as Salesforce and HubSpot.

Who else serves on Purple's board of directors alongside Gavin Patterson?

Purple's board of directors includes distinguished retail and technology leaders, notably Sir Terry Leahy, former Chief Executive of Tesco who scaled the Tesco Clubcard loyalty program, and Bob Willett, former Chief Information Officer and international CEO at Best Buy. Together with Founder and CEO Gavin Wheeldon, the board steers Purple's international expansion.

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