Get to know your visitors with WiFi analytics

Website-level analytics for your physical space including demographics, behavior, return rate, and more

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Guest WiFi

How do WiFi analytics work?

User login

When your visitor logs in they can choose to share information with you such as email, demographics and interests

Build digital profile

The information your visitors have shared with you goes into their digital profile

wifi analytics

Analyze your venue

Gather your insights on who is visiting your venue, how often and how they interact

Use your data

Use your insights to improve your venue for your visitors, or start a personalized conversation with them

visitors desktop

Gain insights for your physical space like your website

Gather detailed data and insights from your physical space like you would your website. Get new vs repeat visits, frequency of visits, and track trends across your estate to improve your visitor experience.

Understand your venues and compare them within your estate
Create reports and dashboards within the platform with data you need
Track trends across venues or your entire estate
Understand your physical space like your website
grow and use your crm database

Understand your visitors to keep them engaged

To keep your visitors engaged, you have to get to know what they like. As well as gathering their contact details, you can build detailed digital profiles of your visitors, including their demographics and interests, to ensure your venues are optimized to their needs.

Custom fields options to gather any information you need to know
83% of customers are willing to share their data for a more personalized experience
Gather demographics and interests to optimize your venue
Build detailed digital profiles of your customers
stadiums incremental value

Personalize your visitor communications to increase loyalty

Your visitors want to know that they are valued by you. By gathering their contact information and linking their online and offline accounts, you can personalize your communications with them, greet them personally and win their loyalty.

Create advertising and marketing campaigns based on your real customer data
71% of customers feel frustrated with an impersonal shopping experience
Link online and offline accounts for a holistic customer experience
Personalize your communications to engage your customers

Ready for a demo?

Speak to one of our WiFi experts

Book now!

Industry Benchmark Report

See how you compare with your industry competitors

WiFi Feature Guide for 2023

7 features your guest WiFi must have for 2023 [Free Guide]

McDonald's Case Study

McDonald’s Belgium partnered with Purple to deliver a fast, free and secure guest WiFi network in over 80 restaurants locations across Belgium.

Frequently Asked Questions

WiFi analytics is a process that provides businesses with the ability to collect, and analyze data related to their WiFi networks. This process provides valuable insights about visitors and venues that can be segmented to optimize processes and boost experiences.

Yes, WiFi analytics can capture demographic information and user preferences, enabling targeted marketing campaigns. Businesses can also deliver personalized messages, and advertisements based on user behavior and demographics.

A WiFi analyzer is a tool or software used to analyze and optimize WiFi networks by collecting data, identifying signal strengths, and providing insights to improve network performance.