Purple WiFi secure services of former BT Chief Executive, Gavin Patterson

Patterson joins tech firm as non-exec Director Acquisition of Mr Patterson is major coup for fast-growth enterprise Purple develop innovative WiFi platforms and analytics
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Purple WiFi is excited to announce the former Chief Executive of BT, Gavin Patterson, will be joining the company as a non-exec Director in an exciting time of growth for the company.

Patterson has enjoyed an illustrious career including President of the Advertising Association and non-executive director at British Airways and joins Purple at a time of rapid growth.

The Salesforce Executive Chairman’s knowledge and expertise are sure to offer an abundance of advice and guidance for our guest WiFi platform through which businesses can monitor their guest’s demographics, patterns, and habits, providing access to tools that enable them to personalize and optimize guest communication with targeted messaging.

“It’s a real honor to have Gavin Patterson join the board”

On Patterson’s joining of the company, Purple Founder, Gavin Wheeldon, said: 

“It’s a real honor to have Gavin Patterson join the board alongside Sir Terry Leahy and Bob Willett. Given Purple’s go-to-market is channel-based, and a large component of that is through telecoms, Gavin’s expertise will be invaluable in helping us scale up our existing relationships and helping us attract new partners around the world.”

“Purple is leading the field”

On accepting the role at Purple, Patterson said:

“There is no doubt the analytics and engagement tools enjoyed by digital properties will soon be commonplace in physical spaces. Purple is leading the field having already secured some of the biggest brand names in the world. I look forward to helping with their continued global expansion plans.

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