Blog

Insights and updates from the Purple team on guest WiFi, analytics, and venue technology.

Improve your guest WiFi access journey with social login

Improve your guest WiFi access journey with social login

Social login capabilities on captive portals are a great way of increasing login rates. By using pre-existing social network logins such as Facebook, Twitter

23 June 2019
Why you should start a company running club

Why you should start a company running club

If you stand around the front of the Purple offices at 5pm on a Monday you will notice a gathering of individuals donning their running gear.

9 June 2019
Why you should start a company running club

Why you should start a company running club

If you stand around the front of the Purple offices at 5pm on a Monday you will notice a gathering of individuals donning their running gear.

9 June 2019
Purple Support - Introducing Live Chat

Purple Support - Introducing Live Chat

Quick question? When was the last time you sent an email to a friend or family member? How about the last time a friend or family member sent an email to you?

9 June 2019
Purple Support - Introducing Live Chat

Purple Support - Introducing Live Chat

Quick question? When was the last time you sent an email to a friend or family member? How about the last time a friend or family member sent an email to you?

9 June 2019
What is WiFi analytics and why is it important for your business?

What is WiFi analytics and why is it important for your business?

Firstly, what is WiFi analytics? WiFi analytics put simply means, to gather customer data through the use of guest WiFi. Guest WiFi is the free WiFi you get in

21 May 2019
What is WiFi analytics and why is it important for your business?

What is WiFi analytics and why is it important for your business?

Firstly, what is WiFi analytics? WiFi analytics put simply means, to gather customer data through the use of guest WiFi. Guest WiFi is the free WiFi you get in

21 May 2019
Methods of capturing customer data: What is the best way to capture customer data in-store?

Methods of capturing customer data: What is the best way to capture customer data in-store?

In 2005, Google Analytics was born. The software was designed to let an online or e-commerce site learn all about their customers online journey.

20 May 2019
Methods of capturing customer data: What is the best way to capture customer data in-store?

Methods of capturing customer data: What is the best way to capture customer data in-store?

In 2005, Google Analytics was born. The software was designed to let an online or e-commerce site learn all about their customers' online journey.

20 May 2019
Getting Personal with Purple's CEO, Gavin Wheeldon

Getting Personal with Purple's CEO, Gavin Wheeldon

I've got to know Gavin really well over the years I've been at Purple. Gavin is happily married with two daughters, aged six and nine. He's a family man, super

15 May 2019
Getting Personal with Purple's CEO, Gavin Wheeldon

Getting Personal with Purple's CEO, Gavin Wheeldon

I've got to know Gavin really well over the years I've been at Purple. Gavin is happily married with two daughters, aged six and nine. He's a family man, super

15 May 2019
Farmacorp sign WiFi analytics and engagement renewal with Purple

Farmacorp sign WiFi analytics and engagement renewal with Purple

Farmacorp, Bolivia's largest pharmaceutical chain, have signed a one-year WiFi analytics and customer engagement renewal with InCloud IT and Purple.

15 March 2019
Farmacorp sign WiFi analytics and engagement renewal with Purple

Farmacorp sign WiFi analytics and engagement renewal with Purple

Farmacorp, Bolivia's largest pharmaceutical chain, have signed a one-year WiFi analytics and customer engagement renewal with InCloud IT and Purple.

15 March 2019
Walmart Canada elevate the in-store customer experience with Purple WiFi

Walmart Canada elevate the in-store customer experience with Purple WiFi

Purple is excited to work with Walmart Canada to help deliver a fast, free and secure guest WiFi network to Walmart Canada's customers across more than 400

4 February 2019
Walmart Canada elevate the in-store customer experience with Purple WiFi

Walmart Canada elevate the in-store customer experience with Purple WiFi

Purple is excited to work with Walmart Canada to help deliver a fast, free and secure guest WiFi network to Walmart Canada's customers across more than 400

4 February 2019
What does 5G mean for WiFi?

What does 5G mean for WiFi?

5G is here and it's here to stay, it has already reached 228m global connections, and it's showing no signs of slowing down, despite the global coronavirus

29 January 2019
We've analysed 110 million unique individuals, across 10 billion visits to 45,000 venues. Here's what we found.

We've analysed 110 million unique individuals, across 10 billion visits to 45,000 venues. Here's what we found.

Do you know how many people visit your venue on a daily, weekly or monthly basis? Do you know how many of those people are new or repeat visitors? Do you know

29 January 2019
What does 5G mean for WiFi?

What does 5G mean for WiFi?

5G is here and it's here to stay, it has already reached 228m global connections, and it's showing no signs of slowing down, despite the global coronavirus

29 January 2019