Case Studies

Challenge: Delivering free and paid WiFi services

AGS Airports sees more than 5.6 million passengers connect to its airport WiFi networks each year. Looking for new ways to generate revenue, the airport group wanted to provide passengers with the option of purchasing a premium WiFi experience alongside its free package.

Solution & Results: Tiered bandwidth and network management

Using Purple’s tiered bandwidth and network management capabilities AGS Airports created a new WiFi offering providing users with an extended time of network access and faster internet connectivity.

• Free WiFi offering – 1 hour of access, 5mbps upload, 2.5 Mbps download
• Premium WiFi offering (£2) – 24 hours of access, 10 Mbps upload, 5mbps download

As a result of implementing a multi-package offering, AGS Airports over a year period are projected to convert 2.5% of passengers to purchase the premium offering generating an additional £284,388 in revenue, equating to an 842% ROI.

Challenge: Remarketing to passengers

As seen in the majority of airports, collecting passenger contact information is a challenge. Airlines are able to connect with passengers after details have been provided during the booking stage meaning the only opportunity for AGS to build its database is through WiFi. Paired with the challenge of legitimizing passenger details and driving users to opt-in to marketing creates an even bigger task to overcome.

Solution & Results: Verify email checker

Verify is an additional Purple product that AGS Airports implemented at all 3 of their sites. Verify recognizes when user email addresses have been inputted incorrectly or do not exist during the authentication stage meaning passengers were only able to access the network with a legit email.

Having Verify included in the login process provided AGS Airports with the ability to know any passenger data collected would be real and actionable for remarketing activities.