Guest WiFi
Guest WiFi analytics that connect you with your visitors
Build detailed visitor profiles, increase your return rates and create opportunities to generate additional revenue
-
Purple has been a fantastic partner! They are always excited to support our business objectives and quick to respond to any emails/requests we may have enabling us to deliver against our organizational goals.
Matthew Gao, Marketing Manager @ Walmart Canada -
Our experience with Purple has been seamless from the start and has provided us with valuable customer insight & data that is pivotal for our marketing outreach.
Meghan Drake, Senior Marketing Specialist @ Madison International Realty -
The Customer Success team at Purple really works with their clients to achieve the best out of their fantastic product. I have worked closely with Helen now for a number of months and in that time we’ve taken our usage of the Purple platform to the next level.
We now actively track consumer sentiment via micro surveys to track performance in key areas of the business. Not only does it enable us to react to what our customers demand, we can also use the data to act as a motivational tool with our front of house staff to deliver feedback on their daily work.
We are working on plenty of other different success plans and I look forward to seeing what they deliver!
Andrew Jones, Data & Insights Manager @ Liverpool ONE -
I can honestly say it's a delight to work with the Purple team. The focus on delivering value to your customers is very apparent and nothing is too much trouble. Engagement is quick and sessions are always well planned and rewarding, ensuring we can continue to grow and develop the relationship and explore the boundaries of what is possible, to help provide the best possible service to our passengers.
Thomas Drury, IT Service Delivery Manager @ Avanti West Coast -
Purple such a lovely company to work with, they are supportive and someone is always on hand to help with any questions you may have. Frequent catch ups are had between ourselves and Purple which allow us to discover new opportunities to expand the use of the product and its offerings as well as analyse the current results.
Beth Parry, Digital Marketing Executive @ Swansway Garages -
The team at Purple has been really proactive in their recommendations and implementation of the Responsibility Survey and Tripadvisor connector for us at BAi360. The data is very easy to access on the platform and quickly led us to make improvements to our operation. Purple has become one of our core marketing tools.
Anna Prior, Head of Marketing @ British Airways i360 -
I've never had a supplier who so thoroughly understands our needs and objectives.
Purple showed a very intricate understanding of the ticket sales model and understanding that a large number of our customers don't buy direct from us, and that the use of an on-board portal was critical in reaching that huge untapped base!
Cieran Douglass, Senior CRM Executive @ C2C Rail -
Purple has become such an important tool for us to use at the Lincoln Airport. From understanding who our passengers are and how we can better the travel experience for them to engagement, customer service, product features, and reliability.
Purple allows us to easily do all these things and present it in a simple way.
Rachel Barth, Director of Communications @ Lincoln Airport -
WiFi is the source that provides us the majority of our new records.
Jhon Montañez, Relationship Marketing Analyst @ Parque Arauco Colombia -
I have always found the Purple Wifi team incredibly helpful.
Sarah Lewis, Marketing Coordinator @ Savills (Victoria Centre) -
The Customer Service is great!
Bradley Driver, Marketing Assistant @ Savills (Metrocentre)
Here’s how it works
Our cloud-based WiFi platform provides an overlay to your existing WiFi infrastructure, so no extra hardware is required. Setup is seriously quick – we’re talking under an hour – and everything is managed via an online portal.
When visitors connect to WiFi, our captive portal captures key contact and demographic information – compliant with GDPR, CCPA and major global data protection acts – which allows you to get to know your visitors, quickly analyze data, and follow up with personalized marketing campaigns.
Captive Portal
Get to know your customers by collecting real time accurate data to provide powerful customer insights.
With Purple guest WiFi, splash pages are fully customizable, and customers can log in through a customized form or their social media credentials.
Reporting
Use the Purple Platform to build detailed customer profiles by collecting first-hand demographic data and location insights such as footfall and dwell times to understand how they behave in your venue.
Access all the data from a centralized reporting suite to easily understand who your visitors are.
Marketing Automation
Create long-term relationships with your customers by using the collected data and built-in marketing automation tool LogicFlow, which can be integrated with a variety of email software and CRM systems.
This allows businesses to provide a seamless and personalized experience including promotions, personalized messages and micro surveys to encourage repeat visits and increase revenue per customer.
Fancy a demo? Fill out the form below and one of our product experts will be in touch.
A beautiful, branded and seamless login experience for your visitors
Manage and customize every step of your visitors’ WiFi experience, from login methods and beautifully designed splash pages to branding, promotions, and advertising. You can even connect with social channels to allow visitors to log in quickly using their social media credentials.
Gain customer insights to increase your revenue
WiFi analytics enables you to access a wealth of data and analytics to help you build detailed visitor profiles and better understand how people are interacting with your venue. These customer insights can be used to help generate revenue and target customer groups.
Create and send automated messaging to influence visitor behavior and drive sales
Use the data collected via our captive WiFi portal to tailor your visitor engagement. Use our built-in automation tool to trigger communications based on demographics and behaviors encouraging visitors to dwell and spend more. Ask your customers for feedback to engage with them and increase their loyalty.
Get more from your guest WiFi
Fully customizable
Fully customize your captive portal, splash pages and marketing communications
Gather information
Build visitor profiles including location and demographics
Send out microsurveys
Gather customer feedback on your venue
