Guest WiFi solutions that connect you with your visitors
Build detailed visitor profiles, increase your return rates and create opportunities to generate additional revenue
Customers that use Purple's guest WiFi solution see an average 24% return rate
An average 97% conversion rate on customer surveys
Purple is the world's leading Guest WiFi provider and is used in over 60k venues worldwide
Purple has been a great partner in helping us continue to know our customers better and our mission of offering a best-in-class gaming experience.
Capturing customer feedback to continuously provide the best service and amenities is so important and partnering with Purple was a perfect fit for our needs.
Purple has provided a platform that has helped us achieve our goal of elevating the fan experience.
Purple has been a fantastic partner! They are always excited to support our business objectives and quick to respond to any emails/requests we may have enabling us to deliver against our organizational goals.
Gemma was very helpful in giving me insights into how we might get some valuable benefits from Purple.
Our experience with Purple has been seamless from the start and has provided us with valuable customer insight & data that is pivotal for our marketing outreach.
We now actively track consumer sentiment via micro surveys to track performance in key areas of the business. It enables us to react to what our customers demand and we can also use the data to act as a motivational tool with our front-of-house staff to deliver feedback.
It's a delight to work with Purple. The focus on delivering value to your customers is very apparent and nothing is too much trouble. Engagement is quick and sessions are always rewarding, ensuring we can continue to grow, to help provide the best possible service to our passengers.
Purple is such a lovely company to work with, they are supportive and someone is always on hand to help with any questions. Frequent catch-ups between ourselves and Purple allow us to discover new opportunities to expand the use of the product as well as analyse the current results.
Purple has been really proactive in recommendations and implementation. The data is very easy to access and quickly led us to make improvements to our operation. Purple has become one of our core marketing tools.
I've never had a supplier who so thoroughly understands our needs and objectives. Purple showed a very intricate understanding of the ticket sales model and that the use of an on-board portal was critical in reaching that huge untapped base!
Purple has become an important tool for us to use. From understanding who our passengers are and how we can better the travel experience for them, to engagement, customer service, product features, and reliability. Purple allows us to easily do all these things and present them in a simple way.
WiFi is the source that provides us the majority of our new records.
Here’s how it works
Our cloud-based WiFi platform provides an overlay to your existing WiFi infrastructure, so no extra hardware is required. Setup is seriously quick – we’re talking under an hour – and everything is managed via an online portal.
When visitors connect to WiFi, our captive portal captures key contact and demographic information which allows you to get to know your visitors, quickly analyze data, and follow up with personalized marketing campaigns. Splash pages are fully customizable to ensure the data you collect is compliant with GDPR, CCPA, and major global data protection acts.
Get to know your customers by collecting real time accurate data to provide powerful customer insights.
With Purple guest WiFi, splash pages are fully customizable, and customers can log in through a customized form or their social media credentials.
Use the Purple Platform to build detailed customer profiles by collecting first-hand demographic data and location insights such as footfall and dwell times to understand how they behave in your venue.
Access all the data from a centralized reporting suite to easily understand who your visitors are.
Create long-term relationships with your customers by using the collected data and built-in marketing automation tool LogicFlow, which can be integrated with a variety of email software and CRM systems.
This allows businesses to provide a seamless and personalized experience including promotions, personalized messages and micro surveys to encourage repeat visits and increase revenue per customer.
Ready to find out more?
Book a demo with one of our Indoor Location Services experts.
A beautiful, branded and seamless login experience for your visitors
Manage and customize every step of your visitors’ WiFi experience, from login methods and beautifully designed splash pages to branding, promotions, and advertising. You can even connect with social channels to allow visitors to log in quickly using their social media credentials.
Gain customer insights to increase your revenue
WiFi analytics enables you to access a wealth of data and analytics to help you build detailed visitor profiles and better understand how people are interacting with your venue. These customer insights can be used to help generate revenue and target customer groups.
Create and send automated messaging to influence visitor behavior and drive sales
Use the data collected via our captive WiFi portal to tailor your visitor engagement. Use our built-in automation tool to trigger communications based on demographics and behaviors encouraging visitors to dwell and spend more. Ask your customers for feedback to engage with them and increase their loyalty.
Download our free 2023 WiFi features guide
7 important features your guest WiFi must have for 2023, just a 3 minute read
Get more from your guest WiFi
Fully customize your captive portal, splash pages and marketing communications
Build visitor profiles including location and demographics
Send out microsurveys
Gather customer feedback on your venue
Purple's WiFi licenses
Purple’s SMB license is available to venues with five or less access points.Get started now
The ideal solution for enterprises looking to analyze their WiFi network through an IT lens.Contact sales
Enterprise level analytics and engagement software used by some of the world’s largest brands.Contact sales
Cyber threat intelligence with an additional layer of DNS protection and content filtering for complete WiFi security. An Enterprise license is required to purchase Protect.Contact sales